competition / competitors
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competitors
The totality of people, companies, or groups that are competing for the same goal. Refers to the competitors themselves.
Unsere Firma muss sich gegen starke Konkurrenz aus Asien durchsetzen.
Our company has to hold its own against strong competitors from Asia.
competition
The state or process of competition in which several parties try to be better than the others in order to achieve a specific goal.
Die Konkurrenz um die besten Studienplätze ist sehr groß.
The competition for the best university places is very intense.
'Die Konkurrenz' (competition / competitors) can refer either to the competitors (people/companies) or to competition as a process. When it is about the competitors, the word is used like a collective term for a group. When it is about the process, it is an abstract concept.
Die Konkurrenz schläft nicht.
The competition never sleeps.
To name the competitor or the goal of the competition, the prepositions 'zu' (to), 'mit' (with), or 'um' (for) are often used. The phrase 'in Konkurrenz stehen' (to be in competition) is typically combined with 'zu' or 'mit'.
Er steht in Konkurrenz zu seinem älteren Bruder.
He is in competition with his older brother.
When 'die Konkurrenz' means the competitors, they are often presented as opponents or challengers. Typical verbs are 'sich durchsetzen gegen' (to prevail against), 'beobachten' (to observe), 'analysieren' (to analyze), or 'ausschalten' (to eliminate).
Unser Ziel ist es, die Konkurrenz hinter uns zu lassen.
Our goal is to leave the competition behind us.
When competition as a process is meant, the word is often used in fixed expressions. Common ones are 'in Konkurrenz zu jemandem stehen' (to be in competition with someone) or 'jemandem Konkurrenz machen' (to compete with someone / to rival someone).
Die beiden Firmen stehen in direkter Konkurrenz zueinander.
The two companies are in direct competition with each other.
competition / contest
Der Wettbewerb mainly refers to economic competition as a process. Die Konkurrenz can also mean this competition, but often refers to the rival companies themselves. When discussing market conditions, Wettbewerb is the better fit; when referring to the competitors, Konkurrenz is usually used.
Die starke Konkurrenz bietet ähnliche Produkte zu niedrigeren Preisen an.
The strong competitors offer similar products at lower prices.
Der starke Wettbewerb auf dem Markt führt zu niedrigeren Preisen.
Strong competition in the market is leading to lower prices.
