der Konsument
consumer
A person who buys goods or uses services in order to satisfy their needs; a consumer or end user.
EXAMPLE
Die Werbung richtet sich direkt an den Konsumenten.
The advertisement is aimed directly at the consumer.
der Konsument
consumer
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Meanings
der Konsument
consumer
In biology, an organism that feeds on other living beings (producers or other consumers) in order to obtain energy.
EXAMPLE
In der Nahrungskette ist der Fuchs ein Konsument zweiter Ordnung.
In the food chain, the fox is a secondary consumer.
Usage tips
Word family
'Konsument' (consumer) belongs to the word family of 'konsumieren' (to consume/use something up) and 'der Konsum' (consumption). A Konsument is therefore a person who consumes something.
EXAMPLE
Der hohe Konsum von Zucker ist für viele Konsumenten ein Problem.
The high consumption of sugar is a problem for many consumers.
Context clue
The most common meaning of 'Konsument' (consumer) refers to economics and trade. You can recognize the biological meaning from the context of animals, plants, and food chains.
EXAMPLE
Die Werbung versucht, das Verhalten der Konsumenten zu beeinflussen.
Advertising tries to influence consumers' behavior.
Register and style
The word 'Konsument' (consumer) is mainly used in formal contexts such as economics, law, or the news. It is a rather formal and technical term.
EXAMPLE
Neue Gesetze sollen die Rechte der Konsumenten stärken.
New laws are intended to strengthen consumers' rights.
Compare with
Konsument vs User
user
User and Konsument can both refer to a person who uses a service. User specifically describes the digital role of someone using an app or online service, while Konsument more generally describes the recipient of a product or service. In a digital context, User is therefore usually the better choice; for general consumption, use Konsument.
Konsument
Der Konsument nimmt die angebotene Dienstleistung regelmäßig in Anspruch.
The consumer uses the service offered on a regular basis.
User
Der User kann den Onlinedienst jederzeit über sein Handy öffnen.
The user can open the online service on their phone at any time.
In real life
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