personal ad
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personal ad
A public advertisement in a newspaper, magazine, or on an online platform through which a person looks for a partner, friends, or acquaintances.
Früher hat mein Opa meine Oma über eine Kontaktanzeige in der Lokalzeitung kennengelernt.
In the past, my grandpa met my grandma through a personal ad in the local newspaper.
The word is a clear compound of 'der Kontakt' (contact) and 'die Anzeige' (advertisement/ad). So it is literally an ad with which you seek contact with other people.
Sie hat aus Neugier die Kontaktanzeigen in der Zeitung gelesen.
Out of curiosity, she read the personal ads in the newspaper.
Common verbs used in connection with a personal ad are 'eine Kontaktanzeige aufgeben' (to place/publish a personal ad) and 'auf eine Kontaktanzeige antworten' (to respond to a personal ad).
Er überlegt, eine Kontaktanzeige aufzugeben, um neue Leute kennenzulernen.
He is thinking about placing a personal ad to meet new people.
Kontaktanzeigen (personal ads) are traditionally found in print media such as newspapers and magazines. However, the term is also used for corresponding ads on online platforms.
Im Internet gibt es ganze Portale nur für Kontaktanzeigen.
On the internet, there are entire portals just for personal ads.
advertisement / report / display
'die Anzeige' and 'die Kontaktanzeige' can both mean a short public text, for example in a newspaper or on the internet. However, 'die Anzeige' is much more general: you can use it to look for an apartment, sell a bike, or announce something. 'die Kontaktanzeige' is a specific type of advertisement. It is used to find a partner, friends, or new acquaintances. The words can be confused because every 'Kontaktanzeige' is an 'Anzeige'. But not every 'Anzeige' is a 'Kontaktanzeige'.
Tara liest vor der Reise eine Kontaktanzeige, weil sie neue Leute kennenlernen möchte.
Tara reads a personal ad before the trip because she wants to meet new people.
Ich habe eine Anzeige für mein altes Fahrrad ins Internet gestellt.
I posted an advertisement for my old bike online.