launch
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launch
The planned introduction and release of a new product, service, or brand on the market.
Die Firma bereitet den Launch ihres neuen Elektroautos mit einer großen Werbekampagne vor.
The company is preparing the launch of its new electric car with a major advertising campaign.
'Launch' is a modern loanword from English. It is used almost exclusively in business, marketing, and technology language.
Unsere Marketingabteilung arbeitet am Launch der neuen App.
Our marketing department is working on the launch of the new app.
Common combinations are 'der Launch eines Produkts' (the launch of a product), 'ein Launch steht bevor' (a launch is coming up), or 'einen Launch vorbereiten' (to prepare a launch). It is also often used as part of compounds such as 'Produktlaunch' (product launch) or 'Website-Launch' (website launch).
Der Produktlaunch wurde wegen technischer Probleme verschoben.
The product launch was postponed because of technical problems.
To say what is being launched, German usually uses the genitive. For example: 'der Launch des neuen Programms' (the launch of the new program).
Der Launch der neuen Kollektion ist für nächsten Monat geplant.
The launch of the new collection is planned for next month.
release
Release mainly refers to the point in time when a product or a new version is published and becomes available. Launch is more about the planned market introduction, often including advertising and other measures. For a straightforward publication, Release is therefore more appropriate; for the entire introduction, Launch fits better.
Zum Launch der neuen App startet die Firma am Freitag eine große Werbekampagne.
The company is launching the new app on Friday with a major advertising campaign.
Der Release der neuen App ist am Freitag, ab dann kann man sie herunterladen.
The new app will be released on Friday, and it will be available for download from then on.
