market launch
Loading your saved state.
market launch
The process by which a new product or service is made available to customers on the market for the first time. This usually includes marketing, sales, and communication activities.
Die Markteinführung des neuen Elektroautos wird von einer großen Werbekampagne begleitet.
The market launch of the new electric car is being accompanied by a major advertising campaign.
The word consists of 'Markt' (market) and 'Einführung' (introduction / launch). 'Einführung' is derived from the separable verb 'einführen' (to introduce), which means 'to lead in' or 'to present'. So it is the 'introduction of a product into the market'.
Das Unternehmen bereitet die Einführung eines neuen Produkts auf dem Markt vor.
The company is preparing the launch of a new product on the market.
'Markteinführung' (market launch) is a central term in business, marketing, and product management. It is used when talking about the strategy and launch of new products.
Für die erfolgreiche Markteinführung ist eine genaue Zielgruppenanalyse entscheidend.
A precise target-group analysis is crucial for a successful market launch.
Common verbs used with 'Markteinführung' (market launch) are 'planen' (to plan), 'vorbereiten' (to prepare), 'verschieben' (to postpone), and 'feiern' (to celebrate). The genitive is also often used to name the product: 'die Markteinführung des neuen Smartphones' (the market launch of the new smartphone).
Wegen technischer Probleme musste der Konzern die Markteinführung verschieben.
Because of technical problems, the corporation had to postpone the market launch.
introduction / implementation / insertion
'die Einführung' and 'die Markteinführung' can both describe the start of something new. 'die Einführung' is more general and can refer to many things, such as a law, a technology, or a new system. 'die Markteinführung' is more specific: it means only the moment and process in which a new product or service comes onto the market for customers. They can be confused when talking about new products. In this case, 'Markteinführung' is more precise; 'Einführung' remains more general.
Vor der Markteinführung des neuen Fahrrads startet die Firma eine große Werbekampagne.
Before the market launch of the new bicycle, the company is starting a major advertising campaign.
Die Einführung der neuen App im Unternehmen ist für Montag geplant.
The implementation of the new app in the company is planned for Monday.