market launch
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market launch
The process by which a new product or service is made available to customers on the market for the first time. This usually includes marketing, sales, and communication activities.
Die Markteinführung des neuen Elektroautos wird von einer großen Werbekampagne begleitet.
The market launch of the new electric car is being accompanied by a major advertising campaign.
The word consists of 'Markt' (market) and 'Einführung' (introduction / launch). 'Einführung' is derived from the separable verb 'einführen' (to introduce), which means 'to lead in' or 'to present'. So it is the 'introduction of a product into the market'.
Das Unternehmen bereitet die Einführung eines neuen Produkts auf dem Markt vor.
The company is preparing the launch of a new product on the market.
'Markteinführung' (market launch) is a central term in business, marketing, and product management. It is used when talking about the strategy and launch of new products.
Für die erfolgreiche Markteinführung ist eine genaue Zielgruppenanalyse entscheidend.
A precise target-group analysis is crucial for a successful market launch.
Common verbs used with 'Markteinführung' (market launch) are 'planen' (to plan), 'vorbereiten' (to prepare), 'verschieben' (to postpone), and 'feiern' (to celebrate). The genitive is also often used to name the product: 'die Markteinführung des neuen Smartphones' (the market launch of the new smartphone).
Wegen technischer Probleme musste der Konzern die Markteinführung verschieben.
Because of technical problems, the corporation had to postpone the market launch.
launch
Both Launch and Markteinführung refer to the planned introduction of a new product or service. Launch is the shorter, English-influenced term, while Markteinführung sounds more standard and formal. Markteinführung is usually appropriate in a general or formal announcement, while Launch is also used in marketing communications.
Die Markteinführung der neuen App ist für den kommenden Monat geplant.
The market launch of the new app is planned for next month.
Der Launch der neuen App ist für den kommenden Monat geplant.
The launch of the new app is planned for next month.
