mainstream
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mainstream
The prevailing taste, prevailing opinion, or cultural trends that are accepted and shared by the great majority of society.
Ihre Kunst war anfangs sehr experimentell, wurde aber später Teil des Mainstreams.
Her art was very experimental at first, but later became part of the mainstream.
'Mainstream' is a loanword from English and is used in German with the same meaning. It takes the article 'der'.
Der Film wurde ein großer Erfolg und erreichte den Mainstream.
The film became a major success and reached the mainstream.
Common phrases are 'zum Mainstream gehören' (to belong to the mainstream), 'im Mainstream ankommen' (to arrive in the mainstream), or, as a countermovement, 'gegen den Mainstream schwimmen' (to swim against the mainstream).
Diese Musikrichtung gehört mittlerweile zum Mainstream.
This genre of music now belongs to the mainstream.
'Mainstream' is often described as part of a larger whole. Typical formulations are 'Teil des Mainstreams sein' (to be part of the mainstream) or 'Teil des Mainstreams werden' (to become part of the mainstream).
Die Band ist mit ihrem neuen Album Teil des kommerziellen Mainstreams geworden.
With their new album, the band has become part of the commercial mainstream.
zeitgeist
Mainstream refers to the taste or opinion shared by the great majority. Zeitgeist, by contrast, describes the typical way of thinking and feeling in a particular era, even if it is not accepted by everyone. Use Mainstream for majority taste and Zeitgeist for a prevailing mood that characterizes an era.
Die neue Musik ist inzwischen im Mainstream angekommen und wird von vielen Menschen gehört.
The new music has now entered the mainstream and is listened to by many people.
Die Filme der Epoche spiegeln den Zeitgeist mit ihrer Begeisterung für technische Zukunftsideen wider.
The films of the era reflect the zeitgeist through their enthusiasm for ideas about the technological future.
