persona
die Persona, die Personae
Loading your saved state.
persona
In the psychology of C. G. Jung, the social role or outward personality that a person presents to others. It may differ from the person's inner feelings and characteristics.
Nach außen wirkt seine Persona selbstbewusst, obwohl er sich oft unsicher fühlt.
Outwardly, his persona appears self-confident, even though he often feels insecure.
persona
A figure or role that someone presents or can be identified with in public or in a work.
Die Sängerin entwickelte für ihre Auftritte eine auffällige Persona.
The singer developed a striking persona for her performances.
persona / user profile
An invented, ideally typical profile that represents a particular target group or user group. The term is used especially in marketing, product development, and user experience design.
Für die neue App erstellte das Team eine Persona namens Lara, eine viel beschäftigte Studentin.
For the new app, the team created a persona named Lara, a busy student.
| gender | feminine die |
|---|---|
| plural | die Personae |
| genitive | der Persona |
| singular | plural | |
|---|---|---|
| nominative | die Persona | die Personae die Personas |
| accusative | die Persona | die Personae die Personas |
| dative | der Persona | den Personae den Personas |
| genitive | der Persona | der Personae der Personas |
The article changes with the case; it is shown in colour.
The intended meaning can often be identified from the field: In psychological texts, 'Persona' (persona) refers to the social role presented outwardly; in art and media, it means a public figure or role; and in marketing and user experience design, it means a typical user profile.
Im Seminar über Jung wurde die Persona als sichtbare soziale Rolle des Menschen erklärt.
In the seminar on Jung, the persona was explained as a person's visible social role.
Das Designteam stellte seine Persona in einer Präsentation vor.
The design team presented its persona in a presentation.
In its psychological meaning, 'Persona' (persona) often appears with words such as 'soziale' (social), 'äußere' (outward), or 'öffentliche' (public). Other typical expressions include 'eine Persona zeigen' (to show a persona) and 'eine Persona entwickeln' (to develop a persona).
Seine öffentliche Persona wirkt ruhig und kontrolliert.
His public persona appears calm and controlled.
Die Therapie half ihr, die eigene Persona bewusster wahrzunehmen.
The therapy helped her become more aware of her own persona.
In marketing and user experience design, a persona is usually created, described, or analyzed. It is often given a name, occupation, goals, and typical needs so that a team can form a vivid picture of a target group.
Vor dem Start der Kampagne erstellte das Team eine Persona für junge Familien.
Before launching the campaign, the team created a persona for young families.
Die Persona beschreibt eine Kundin, die wenig Zeit für lange Anleitungen hat.
The persona describes a customer who has little time for lengthy instructions.
