A short, persuasive presentation intended to introduce and sell an idea, product, or project. This form of presentation is especially common in the context of start-ups, advertising, or film production.
example
Die Agentur hat nur fünf Minuten Zeit für ihren Pitch beim Kunden.
The agency has only five minutes for its pitch to the client.
Usage tips
English loanword
'Pitch' is a word from English that is used in German in certain specialized and professional fields. The pronunciation is based on the English original.
EXAMPLE
Sein Pitch hat die Investoren vollkommen überzeugt.
His pitch completely convinced the investors.
Context clue
The meaning of 'Pitch' (pitch) becomes clear from context. In a business setting, it is about a presentation; in sports, about a throw; and in music, about pitch.
EXAMPLE
Für den Pitch bei der Werbeagentur haben wir nur 10 Minuten Zeit.
We have only 10 minutes for the pitch at the advertising agency.
Typical collocations
In a business context, 'Pitch' (pitch) is often used with certain verbs. You can give, prepare, win, or lose a pitch.
EXAMPLE
Morgen müssen wir unseren Pitch vor dem gesamten Vorstand halten.
Tomorrow we have to give our pitch in front of the entire board.
Register: jargon
This meaning of 'Pitch' (pitch) is typical jargon from the start-up scene, the advertising industry, and the media world. In general everyday language, the word is less common.
EXAMPLE
In der Kreativbranche gehört der Agentur-Pitch zum Alltag.
In the creative industry, the agency pitch is part of everyday life.
Compare with
near_synonym · confusable
Pitch vs Vorstellung
idea / performance / introduction
'die Vorstellung' and 'der Pitch' can both have to do with presenting in front of others. 'die Vorstellung' is more general and can mean that a person is introduced in a formal setting. 'der Pitch' is more specific: it is when you briefly and persuasively present an idea, product, or project, often to win others over. Learners may confuse the words because in both cases something or someone is presented. When it is about a short sales or project presentation, 'Pitch' sounds more natural. When a person is officially introduced, 'Vorstellung' fits better.
Pitch
Die Mitarbeiterin übte ihren Pitch, bevor sie die neue App den Investoren zeigte.
The employee practiced her pitch before showing the new app to the investors.
Vorstellung
Bei der Vorstellung im Team sagte Anna kurz ihren Namen und ihre Aufgabe.
During the introduction to the team, Anna briefly said her name and what her role was.