press relations / PR
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press relations
The totality of activities with which an organization, company, or person manages relationships with the media (press, broadcasting, online media) in order to inform the public and maintain a positive image.
Eine gute Pressearbeit ist entscheidend für den Erfolg der neuen Produktkampagne.
Good press relations are crucial to the success of the new product campaign.
The word is a compound of 'die Presse' (the press/media) and 'die Arbeit' (work). So it literally describes the work that takes place in dealing with the media.
Die Pressearbeit für das neue Festival beginnt nächsten Monat.
Press relations for the new festival begin next month.
'Pressearbeit' (press relations) is generally used as an uncountable noun and therefore has no plural. It describes the entire field of activity, not a single countable task.
Für dieses Event ist viel Pressearbeit nötig.
A lot of press relations work is needed for this event.
'Pressearbeit' (press relations) is often used with verbs such as 'machen' (to do), 'leisten' (to carry out/provide), or 'betreiben' (to conduct). Common adjectives are 'gut' (good), 'professionell' (professional), or 'strategisch' (strategic).
Ein kleines Start-up kann sich oft keine professionelle Pressearbeit leisten.
A small start-up often cannot afford professional press relations.
public relations
„Öffentlichkeitsarbeit“ encompasses an organization's entire communication with the public across different target groups and channels. „Pressearbeit“ is the more specific part that focuses on contacts and information for the press, broadcasters, and online media.
Für die Pressearbeit verschickt der Verein eine Mitteilung zum Fest an die Redaktionen.
As part of its press relations, the association is sending a notice about the festival to editorial offices.
Für die Öffentlichkeitsarbeit informiert der Verein Mitglieder, Besucher und Medien über das Fest.
As part of its public relations, the association is informing members, visitors, and the media about the festival.
