A term borrowed from English for 'Privatsphäre' (privacy / private sphere). It describes a person's right to keep personal matters to themselves and to be protected from the public, especially in a digital context.
example
Bei neuen Apps ist mir der Schutz meiner Privacy sehr wichtig.
With new apps, protecting my privacy is very important to me.
Usage tips
English loanword
'Privacy' is a term from English that is used in German mainly when talking about digital data and the internet. It emphasizes the protection of personal information online.
EXAMPLE
Viele Nutzer machen sich Sorgen um ihre Privacy in sozialen Netzwerken.
Many users are worried about their privacy on social networks.
Typical collocations
Common verbs in this context are 'die Privacy schützen' (to protect privacy), 'die Privacy wahren' (to preserve privacy), or 'auf seine Privacy achten' (to pay attention to one's privacy).
EXAMPLE
Man sollte immer darauf achten, seine Privacy im Internet zu schützen.
You should always make sure to protect your privacy on the internet.
Use in sentences
'Privacy' is often used with the genitive or a 'von' construction to say whose privacy is meant. Typical phrases are 'die Privacy der Nutzer' (users' privacy) or 'der Schutz der Privacy' (the protection of privacy).
EXAMPLE
Die neuen Datenschutzregeln sollen die Privacy der Bürger besser schützen.
The new data protection rules are intended to better protect citizens' privacy.
Compare with
antonym
Privacy vs Öffentlichkeit
public
'die Öffentlichkeit' and 'die Privacy' are opposites when it comes to being visible or private. 'die Öffentlichkeit' means people outside the private sphere, or places where others can see or learn about something. 'die Privacy' means the protection of personal privacy, especially with data and on the internet. When something is visible or known to everyone, 'Öffentlichkeit' fits. When personal information should remain protected, 'Privacy' fits.
Privacy
Bei dieser App ist die Privacy der Nutzer besonders wichtig.
With this app, users' privacy is especially important.
Öffentlichkeit
Der Politiker erklärte seine Entscheidung vor der Öffentlichkeit.
The politician explained his decision before the public.