product range
Loading your saved state.
product range
The entirety of all products or services that a company offers for sale. It is also referred to as an assortment or product portfolio.
Der Automobilhersteller hat seine Produktpalette um mehrere Elektromodelle erweitert.
The car manufacturer expanded its product range by adding several electric models.
The word is made up of 'Produkt' (product) and 'Palette' (palette). A 'Palette' is originally the board on which painters mix their colors. Figuratively speaking, the product range is therefore the full selection of 'colors' (products) that a company offers.
Die Firma bietet eine bunte Produktpalette von Software bis Hardware an.
The company offers a colorful product range from software to hardware.
Common verbs in connection with the product range describe a change in what is offered. Typical phrases are 'die Produktpalette erweitern' (to expand the product range), 'ausbauen' (to develop/expand), 'reduzieren' (to reduce), or 'optimieren' (to optimize).
Das Unternehmen plant, seine Produktpalette im nächsten Jahr deutlich zu erweitern.
The company plans to significantly expand its product range next year.
'Produktpalette' (product range) is a typical term from business and marketing. It is used when talking about the assortment or the entire offering of a company.
In der Präsentation stellte der Manager die neue Produktpalette für das kommende Quartal vor.
In the presentation, the manager introduced the new product range for the coming quarter.
offer / deal
'das Angebot' and 'die Produktpalette' can both mean the things that a company or shop offers. However, 'das Angebot' is more general: it can be a special price, a business proposal, or the whole selection. 'die Produktpalette' refers more specifically to the full range of a company's products or services. Learners may confuse the words when talking about selection. If you are talking about a single special offer or a price proposal, 'Angebot' fits. If you are talking about all the products of a company, 'Produktpalette' is more precise.
Die Firma hat ihre Produktpalette um mehrere vegane Snacks erweitert.
The company has expanded its product range by adding several vegan snacks.
Im Supermarkt gibt es heute ein gutes Angebot für Kaffee.
There is a good deal on coffee at the supermarket today.