product range
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product range
The entirety of all products or services that a company offers for sale. It is also referred to as an assortment or product portfolio.
Der Automobilhersteller hat seine Produktpalette um mehrere Elektromodelle erweitert.
The car manufacturer expanded its product range by adding several electric models.
The word is made up of 'Produkt' (product) and 'Palette' (palette). A 'Palette' is originally the board on which painters mix their colors. Figuratively speaking, the product range is therefore the full selection of 'colors' (products) that a company offers.
Die Firma bietet eine bunte Produktpalette von Software bis Hardware an.
The company offers a colorful product range from software to hardware.
Common verbs in connection with the product range describe a change in what is offered. Typical phrases are 'die Produktpalette erweitern' (to expand the product range), 'ausbauen' (to develop/expand), 'reduzieren' (to reduce), or 'optimieren' (to optimize).
Das Unternehmen plant, seine Produktpalette im nächsten Jahr deutlich zu erweitern.
The company plans to significantly expand its product range next year.
'Produktpalette' (product range) is a typical term from business and marketing. It is used when talking about the assortment or the entire offering of a company.
In der Präsentation stellte der Manager die neue Produktpalette für das kommende Quartal vor.
In the presentation, the manager introduced the new product range for the coming quarter.
offer / deal
An Angebot and a Produktpalette can both refer to everything a company sells. Angebot focuses more on what customers can currently choose or use, while Produktpalette highlights the breadth and composition of the complete product range. Use Angebot for current options, and Produktpalette for an overview of all the products.
Unsere Produktpalette umfasst sowohl einfache als auch besonders leistungsfähige Geräte.
Our product range includes both basic and particularly high-performance devices.
Auf unserer Website finden Sie ein Angebot an Kursen und Beratungen für kleine Unternehmen.
On our website, you’ll find a range of courses and consulting services for small businesses.
