push
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push / boost
A strong impulse, stimulus, or support that moves something forward. Often used in the context of motivation, marketing, or technology.
Die neue Werbekampagne soll dem Verkauf einen kräftigen Push geben.
The new advertising campaign is meant to give sales a strong push.
push notification
Short for a push notification; a message sent by an app to a device without the user actively requesting it.
Ich habe gerade einen Push von meiner Nachrichten-App bekommen.
I just got a push notification from my news app.
'Push' is a loanword from English. It is used especially in modern colloquial language and in the fields of marketing, business, and technology.
Manchmal braucht man einen kleinen Push, um mit einem Projekt anzufangen.
Sometimes you need a little push to start a project.
You can recognize the meaning from the context. If it is about motivation, career, or sales, it means an impulse or boost. If it is about a smartphone or an app, it means a notification.
Der neue Trainer gab dem Team den nötigen Push.
The new coach gave the team the push it needed.
In the meaning 'Impuls' (impulse/boost), 'Push' is often used with the verb 'geben' (to give). The phrase 'jemandem/etwas einen Push geben' means to support or drive someone or something forward.
Die positive Kritik hat seiner Karriere einen echten Push gegeben.
The positive review gave his career a real push.
In a technical context, 'Push' is a short form of 'Push-Benachrichtigung' (push notification) or 'Push-Nachricht' (push message). In spoken language, almost only the short form is used.
Stell bitte die Pushes für diese App aus, sie sind nervig.
Please turn off the push notifications for this app; they're annoying.
When a notification is meant, typical verbs are 'bekommen' (to get), 'erhalten' (to receive), 'senden' (to send), or 'schicken' (to send). You can also 'aktivieren' (activate) or 'deaktivieren' (deactivate) push notifications.
Die Bank schickt bei jeder Transaktion einen Push.
The bank sends a push notification for every transaction.
impulse / momentum
Both words can refer to something that drives a development forward. Impuls is the neutral term for a stimulus that sets something in motion, while Push additionally suggests deliberate support or reinforcement. Use Impuls in general and Push when the forward movement is being consciously supported.
Die Werbekampagne gab dem Projekt einen gezielten Push.
The advertising campaign gave the project a targeted boost.
Die neue Idee gab dem Projekt einen wichtigen Impuls.
The new idea gave the project an important impetus.
