to push / promote
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to promote / boost
To strongly promote, support, or advance someone or something. Often used in the context of careers, products, or ideas.
Die Plattenfirma versucht, die neue Sängerin mit einer großen Kampagne zu pushen.
The record company is trying to promote the new singer with a major campaign.
to boost
In online games, to help a weaker player level up quickly or gain advantages, sometimes in a way that is considered unfair.
Er hat seinen kleinen Bruder im Spiel gepusht, damit er schneller das nächste Level erreicht.
He boosted his little brother in the game so that he would reach the next level faster.
to deal drugs
A colloquial expression borrowed from English for selling illegal drugs.
Die Polizei verhaftete einen Mann, der im Park Drogen pushte.
The police arrested a man who was dealing drugs in the park.
'Pushen' is a loanword from English ('to push') and is used in German only colloquially. It should be avoided in formal contexts.
Mein Chef pusht mich sehr, meine Ziele zu erreichen.
My boss really pushes me to achieve my goals.
You can recognize the meaning of 'pushen' from the context. If it is about a career or products, it means 'fördern' (to promote/support). In connection with online games, it means 'einem Spieler helfen' (to help a player). In the context of crime, it means 'Drogen verkaufen' (to sell drugs).
Die Firma pusht ihr neues Smartphone mit viel Werbung.
The company is promoting its new smartphone with a lot of advertising.
In the meaning 'fördern' (to promote/support), 'pushen' is often combined with people or projects. Typical phrases are 'einen Künstler pushen' (to promote an artist), 'eine Idee pushen' (to push/promote an idea), or 'die eigene Karriere pushen' (to boost one's own career).
Das Management will dieses Projekt besonders stark pushen.
Management wants to promote this project especially strongly.
to promote / extract
Fördern and pushen can both mean helping a person, product, or idea move forward. Fördern sounds neutral and also fits institutional support, while pushen is colloquial and often suggests giving careers, products, or ideas a particularly strong boost. Choose fördern in formal contexts and pushen in casual usage.
Die Agentur pusht die junge Designerin mit einer großen Kampagne in den sozialen Medien.
The agency is giving the young designer a major boost with a large social media campaign.
Die Stiftung fördert die junge Designerin mit Geld und professioneller Beratung.
The foundation promotes the young designer by providing financial support and professional advice.
