Relates to the nature, characteristics, or quality of something, as opposed to quantity (quantitative). It describes the 'how' or 'what' of something.
example
Wir haben eine qualitative Analyse der Kundenrückmeldungen durchgeführt, um die Art der Probleme zu verstehen.
We conducted a qualitative analysis of the customer feedback to understand the nature of the problems.
Usage tips
Word family
The adjective 'qualitativ' (qualitative) is derived directly from the noun 'die Qualität' (quality). So it always describes a property that has to do with the quality or nature of something.
EXAMPLE
Die qualitative Verbesserung des Produkts war sofort spürbar.
The qualitative improvement of the product was immediately noticeable.
Context clue
To distinguish the meanings: when it is about research or analysis, 'qualitativ' (qualitative) often means that the nature and characteristics are being examined. When it is about evaluating a product or service, it usually means 'hochwertig' (high-quality).
EXAMPLE
Die qualitative Studie untersucht die Meinungen der Nutzer.
The qualitative study examines users' opinions.
Typical combination
In the meaning 'hochwertig' (high-quality), 'qualitativ' is very often combined with adjectives like 'hochwertig' (high-quality), 'gut' (good), or 'einwandfrei' (flawless) to emphasize the high quality. The combination 'qualitativ hochwertig' (high-quality) is especially common.
EXAMPLE
Für diesen Preis erwarte ich ein qualitativ hochwertiges Gerät.
For this price, I expect a high-quality device.
Compare with
synonym · confusable
qualitativ vs hochwertig
high-quality
'qualitativ' and 'hochwertig' can both mean that something has good quality. In this sense, they are very similar. However, 'hochwertig' is clearer when you want to say: the product, material, or service is especially good. 'qualitativ' can also be meant neutrally and refer only to the type or nature of something, not to the quantity. That is why the words can be confused: 'qualitativ hochwertig' is possible, but 'qualitativ' alone does not always automatically mean 'good'. If you clearly mean good quality, 'hochwertig' is often more natural.
qualitativ
Wir prüfen nicht nur die Zahlen, sondern auch die qualitativen Unterschiede.
We look not only at the numbers, but also at the qualitative differences.
hochwertig
Für die neue Küche haben sie hochwertige Geräte gekauft.
They bought high-quality appliances for the new kitchen.