airtime
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airtime
The scheduled period during which a program is broadcast on radio or television.
Wegen der geringen Einschaltquoten wurde die Sendezeit der Show auf den späten Abend verlegt.
Because of the low ratings, the show's airtime was moved to late evening.
The word 'Sendezeit' (airtime) consists of the stem of the verb 'senden' (to broadcast/send) and the noun 'Zeit' (time). So it literally refers to the time at which something is broadcast.
Die Partei forderte mehr Sendezeit für ihre Wahlwerbung.
The party demanded more airtime for its election advertising.
A very common and important expression is 'zur besten Sendezeit' (at prime time). This means that a program airs at the time when most people are watching television, typically in the evening.
Der Film läuft heute Abend um 20:15 Uhr, also zur besten Sendezeit.
The film is on tonight at 8:15 p.m., so at prime time.
In a media context, 'Sendezeit' (airtime) is often combined with verbs such as 'bekommen' (to get), 'kaufen' (to buy), 'verkaufen' (to sell), or 'verlegen' (to reschedule/move).
Der Sender hat die Sendezeit für die Dokumentation kurzfristig geändert.
The broadcaster changed the airtime for the documentary at short notice.
