shitstorm
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shitstorm
A sudden and massive wave of public outrage directed at a person or organization, especially on the internet and particularly on social networks.
Nach seiner umstrittenen Äußerung erntete der Politiker einen gewaltigen Shitstorm auf Twitter.
After his controversial remark, the politician received a huge shitstorm on Twitter.
'Shitstorm' is a direct loanword from English and has officially been adopted into the German vocabulary. In German, it is also used as a masculine noun ('der Shitstorm').
Das Unternehmen sah sich einem riesigen Shitstorm gegenüber.
The company faced a huge shitstorm.
The word comes from internet language and is considered colloquial. Despite its vulgar origin, it is now also used in serious media and public discussion to describe the phenomenon.
Die Zeitung berichtete über den Shitstorm gegen den Minister.
The newspaper reported on the shitstorm against the minister.
Common verbs used with 'Shitstorm' are 'einen Shitstorm auslösen' (to trigger a shitstorm), 'ernten' (to reap/receive), or 'kassieren' (to get/be hit with). You can also say 'einem Shitstorm ausgesetzt sein' (to be exposed to a shitstorm).
Mit seiner Aussage hat der Sänger einen Shitstorm ausgelöst.
With his statement, the singer triggered a shitstorm.
outcry
Aufschrei and Shitstorm both refer to a public reaction against a person or organization. An Aufschrei can be general and may also be brief, whereas a Shitstorm is typically a sudden, concentrated, massive wave, especially online. Use Aufschrei for protest in general and Shitstorm for digital outrage.
Nach der umstrittenen Entscheidung bekam die Organisation im Internet einen massiven Shitstorm.
After the controversial decision, the organization faced a massive wave of online outrage.
Nach der umstrittenen Entscheidung gab es in der Stadt einen öffentlichen Aufschrei.
The controversial decision sparked a public outcry in the city.
