triumphal march
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triumphal march
A series of successes or victories that seems unstoppable. The term is often used metaphorically for the success of an idea, product, or movement.
Das Smartphone trat nach seiner Einführung einen weltweiten Siegeszug an.
After its introduction, the smartphone began a worldwide triumphal march.
The word is made up of 'Sieg' (victory), in the genitive form 'Sieges-', and 'Zug' (procession or march). The literal meaning of a procession after a victory helps you understand the figurative meaning of a series of successes.
Der Siegeszug der römischen Legionen ist in vielen Geschichtsbüchern beschrieben.
The triumphal march of the Roman legions is described in many history books.
Today, the word is used almost exclusively metaphorically for the success of products, ideas, or trends. The original, literal meaning of a military procession is now found almost only in historical texts.
Der Siegeszug der künstlichen Intelligenz verändert viele Branchen.
The triumphal march of artificial intelligence is changing many industries.
In the figurative meaning, 'Siegeszug' (triumphal march) is very often combined with the verb 'antreten' (to begin/embark on). The phrase 'einen Siegeszug antreten' means that a series of successes begins.
Die neue App trat sofort nach ihrer Veröffentlichung einen weltweiten Siegeszug an.
The new app began a worldwide triumphal march immediately after its release.
The term 'Siegeszug' (triumphal march) belongs to a rather elevated, often journalistic style. It sounds dramatic and emphasizes the unstoppable nature of a success.
In den 1980er Jahren begann der unaufhaltsame Siegeszug des Personal Computers.
In the 1980s, the unstoppable triumphal march of the personal computer began.
ascent / rise
'der Aufstieg' and 'der Siegeszug' can both describe something becoming more important or more successful. 'Aufstieg' sounds more factual and emphasizes that influence, power, or importance is growing. 'Siegeszug' sounds stronger and more figurative: an idea, a product, or a movement has many successes and seems almost unstoppable. For a neutral description, 'Aufstieg' is a better fit. If you want to emphasize fast and widespread success, 'Siegeszug' is more natural.
Der Siegeszug des Smartphones hat den Alltag vieler Menschen verändert.
The triumphal march of the smartphone has changed many people's everyday lives.
Der Aufstieg des kleinen Unternehmens begann mit einem einfachen, aber guten Produkt.
The rise of the small company began with a simple but good product.