A newly founded company characterized by an innovative business idea and high growth potential. The term is often used in the technology and internet sectors.
example
Sie hat ihr eigenes Startup gegründet, das eine App für nachhaltigen Konsum entwickelt.
She founded her own startup, which is developing an app for sustainable consumption.
Usage tips
Register and style
'Startup' is a modern loanword from English. It is used especially in the business and technology world and is also very common in everyday language.
EXAMPLE
Berlin ist bekannt für seine lebendige Startup-Szene.
Berlin is known for its vibrant startup scene.
Use in compounds
The word 'Startup' is very often used as the first part of compound nouns. Examples include 'die Startup-Szene' (the startup scene), 'der Startup-Gründer' (the startup founder), or 'die Startup-Finanzierung' (startup financing).
EXAMPLE
Die Startup-Kultur fördert Innovation und schnelle Entwicklung.
Startup culture promotes innovation and rapid development.
Typical collocations
The most common and important verb combination is 'ein Startup gründen' (to found a startup). Other typical phrases are 'in einem Startup arbeiten' (to work at a startup) and 'in ein Startup investieren' (to invest in a startup).
EXAMPLE
Nach dem Studium wollte er sofort ein eigenes Startup gründen.
After university, he wanted to found his own startup right away.
Compare with
confusable
Startup vs Unternehmen
company / undertaking
'das Unternehmen' and 'das Startup' can both refer to a company. 'Unternehmen' is the general term and fits any kind of company, whether old, new, small, or large. 'Startup' means a newly founded company with a new idea and the hope of growing quickly. The term is used especially often for technology, the internet, and digital products. The words can be confused because every startup is an Unternehmen. But not every Unternehmen is a startup.
Startup
Am Montag stellt das Startup eine neue App für Arzttermine vor.
On Monday, the startup is presenting a new app for doctor’s appointments.
Unternehmen
Das Unternehmen produziert seit vielen Jahren Küchenmöbel.
The company has been producing kitchen furniture for many years.