revenue / turnover
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revenue / turnover
The total value of the goods or services that a company has sold within a specific period; total income before costs are deducted.
Die Firma konnte ihren Umsatz im letzten Geschäftsjahr deutlich steigern.
The company was able to significantly increase its revenue in the last financial year.
'Umsatz' (revenue/turnover) is the noun corresponding to the verb 'umsetzen'. In an economic context, 'etwas umsetzen' means to sell goods and take in money from them.
Das Unternehmen konnte letztes Jahr Waren im Wert von 5 Millionen Euro umsetzen.
The company was able to sell goods worth 5 million euros last year.
In a business context, 'Umsatz' (revenue/turnover) is often used with verbs such as 'machen' (to make), 'erzielen' (to achieve), 'steigern' (to increase), or 'erhöhen' (to raise). People also speak of 'hoher Umsatz' (high revenue/turnover) or 'niedriger Umsatz' (low revenue/turnover).
Durch die neue Werbekampagne konnte die Firma ihren Umsatz deutlich steigern.
Thanks to the new advertising campaign, the company was able to significantly increase its revenue.
'Umsatz' (revenue/turnover) is often combined with units of time to specify the sales period. Common examples are 'der Jahresumsatz' (annual revenue), 'der Quartalsumsatz' (quarterly revenue), or 'der Monatsumsatz' (monthly revenue).
Der Jahresumsatz des Konzerns lag bei über einer Milliarde Euro.
The group's annual revenue was over one billion euros.
The meaning 'Umwandlung von Stoffen' (conversion of substances) is used almost exclusively in the technical language of biology and chemistry. You will hardly encounter this meaning in everyday life.
Im Biologieunterricht lernten wir über den Umsatz von Glukose im Körper.
In biology class, we learned about the turnover of glucose in the body.
profit / prize
'Gewinn' and 'Umsatz' are both important words in business, but they describe different amounts of money. 'Umsatz' is all the money a company takes in through sales before costs are deducted. 'Gewinn' is only the money left over after all costs. The words are easy to confuse because high revenue sounds good. But it does not automatically mean that profit is also high. Memory tip: Umsatz comes before costs; Gewinn comes after costs.
Der Umsatz des Geschäfts steigt im Dezember, weil viele Menschen Geschenke kaufen.
The store's revenue rises in December because many people buy gifts.
Trotz vieler Kunden war der Gewinn klein, weil die Miete sehr teuer war.
Despite having many customers, the profit was small because the rent was very expensive.