A key figure that indicates how many units of a product or service were sold in a certain period of time. Usually used in the plural.
example
Die Verkaufszahlen des neuen Smartphones haben alle Erwartungen übertroffen.
The sales figures for the new smartphone exceeded all expectations.
Usage tips
Compound structure
The word is composed of 'der Verkauf' (the sale) and 'die Zahl' (the number). The '-s-' in the middle is a linking s, which connects the two word parts. Literally, it is therefore a 'Zahl des Verkaufs' (number of the sale).
EXAMPLE
Die Marketingabteilung analysiert die Verkaufszahl für jeden Monat.
The marketing department analyzes the sales figure for each month.
Use in the plural
Most often, people speak of 'den Verkaufszahlen' (the sales figures) in the plural. This is because you often look at total sales over a period of time or for different products, and not just one single number.
EXAMPLE
Die Firma wird morgen ihre neuesten Verkaufszahlen veröffentlichen.
The company will publish its latest sales figures tomorrow.
Typical verbs
Sales figures are often described with dynamic verbs that show a development. Typical ones are: 'die Verkaufszahlen steigen' (sales figures rise), 'sinken' (fall), 'stagnieren' (stagnate), or 'brechen ein' (collapse).
EXAMPLE
Nach der Preiserhöhung sind die Verkaufszahlen stark gesunken.
After the price increase, sales figures fell sharply.
Compare with
near_synonym · confusable
Verkaufszahl vs Absatz
heel / paragraph / sales
'der Absatz' and 'die Verkaufszahl' both belong to selling products or services. 'Absatz' tends to mean the total amount sold or success in selling. 'Verkaufszahl' means a specific figure, that is, how many units were sold in a particular period; the plural 'Verkaufszahlen' is often used. They can be confused because both appear in reports about sales. If you are talking generally about sales success, 'Absatz' fits. If you mean exact figures, 'Verkaufszahlen' is better.
Verkaufszahl
Am Montag prüft die Chefin die Verkaufszahlen der letzten Woche.
On Monday, the boss checks last week's sales figures.
Absatz
Durch die Werbung ist der Absatz des neuen Getränks stark gestiegen.
Because of the advertising, sales of the new drink have risen sharply.