direct hit / smash hit
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smash hit
In a figurative sense: something that fits perfectly, is a great success, or hits exactly what was wanted.
Dein Geschenk war ein absoluter Volltreffer, sie hat sich riesig gefreut!
Your gift was an absolute smash hit; she was thrilled!
'Volltreffer' (direct hit/smash hit) is a compound noun made from 'voll' (full) and 'der Treffer' (hit). It literally means a 'full hit', that is, a direct and perfect hit.
Mit seiner Idee hat er einen Volltreffer gelandet.
He scored a smash hit with his idea.
The word 'Volltreffer' (direct hit/smash hit) is very often combined with the verb 'landen' (to land/score). 'Einen Volltreffer landen' means to achieve a great success or to hit a target exactly.
Die neue Marketingkampagne hat bei den Kunden einen Volltreffer gelandet.
The new marketing campaign was a smash hit with customers.
You can recognize the figurative meaning by the fact that it is not about a physical target. Here, a 'Volltreffer' (smash hit) can be an idea, a gift, an answer, or a person that fits perfectly.
Deine Antwort in der Prüfung war ein Volltreffer!
Your answer in the exam was a smash hit!
In the literal sense, the expression 'ein Volltreffer ins Schwarze' (a direct hit in the bullseye) is often used. The 'Schwarze' (black part) is the center of a target, and the expression means to have hit the target perfectly.
Beim Bogenschießen war ihr erster Pfeil gleich ein Volltreffer ins Schwarze.
In archery, her very first arrow was a direct hit in the bullseye.
hit
'der Treffer' and 'der Volltreffer' can both mean that a target was reached or that something fits very well. The difference is in the strength. A 'Treffer' is generally a successful shot, a goal, or also a good choice. A 'Volltreffer' is more exact and stronger: the target was hit precisely, or something fits perfectly. Learners may confuse the words because both sound positive. In practice: every Volltreffer is a Treffer, but not every Treffer is a Volltreffer.
Das Geschenk für Lisa war ein Volltreffer, weil sie sich genau das gewünscht hatte.
The gift for Lisa was a smash hit because it was exactly what she had wanted.
Nach zehn Minuten erzielte die Mannschaft den ersten Treffer.
After ten minutes, the team scored the first goal.