The sale of tickets or goods that begins before the official sales launch or before the date of an event.
example
Die Tickets für das Konzert sind ab morgen im Vorverkauf erhältlich.
The tickets for the concert will be available in advance sale starting tomorrow.
Usage tips
Compound word
The word is a clear compound made from the prefix 'Vor-' (before) and the noun 'der Verkauf' (sale). So it literally means a sale that takes place beforehand.
EXAMPLE
Der offizielle Verkaufsstart ist erst nächste Woche, aber es gibt einen exklusiven Vorverkauf.
The official sales launch is not until next week, but there is an exclusive advance sale.
Fixed preposition
To express that you buy something during this sales phase, the preposition 'in' with the dative is almost always used: 'im Vorverkauf' (in advance sale / during advance sales).
EXAMPLE
Wir haben unsere Konzertkarten schon im Vorverkauf gekauft.
We already bought our concert tickets in advance sale.
Typical verbs
Common verbs connected with 'Vorverkauf' (advance sale) are 'beginnt' (begins) or 'startet' (starts), used to announce the beginning. When buying tickets, people often say 'sich Karten im Vorverkauf sichern' (to secure tickets in advance sale).
EXAMPLE
Der Vorverkauf für das Festival startet am Montag um 10 Uhr.
Advance sale for the festival starts on Monday at 10 a.m.
Compare with
confusable
Vorverkauf vs Reservierung
reservation
'die Reservierung' and 'der Vorverkauf' can both have to do with tickets or places before an event. Still, they do not mean the same thing. A 'Reservierung' secures something for a specific person, for example a seat or a table. 'der Vorverkauf' is the time or process in which tickets are sold before an event. Learners may confuse the words because in an advance sale you often get tickets and thus have a place secured. But 'Reservierung' is personal securing, while 'Vorverkauf' is early sale.
Vorverkauf
Der Vorverkauf für das Konzert beginnt am Montag.
Advance sales for the concert begin on Monday.
Reservierung
Die Reservierung für zwei Plätze liegt an der Kinokasse bereit.
The reservation for two seats is ready at the cinema box office.