advertising revenue
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advertising revenue
The amount of money that a company or organization earns by selling advertising space or airtime. Usually used in the plural.
Die Werbeeinnahmen der Zeitung sind im letzten Quartal stark gesunken.
The newspaper's advertising revenues fell sharply in the last quarter.
The word is made up of 'die Werbung' (advertising) and 'die Einnahme' (revenue / income). The linking element '-e-' connects the two parts. So it describes revenue that comes from advertising.
Viele Online-Plattformen finanzieren sich hauptsächlich durch Werbeeinnahmen.
Many online platforms finance themselves mainly through advertising revenue.
This word is almost always used in the plural ('die Werbeeinnahmen', advertising revenues). This is because it usually refers to the total revenue from many different advertising clients.
Die Werbeeinnahmen des Senders sind im Vergleich zum Vorjahr gestiegen.
The broadcaster's advertising revenues have increased compared with the previous year.
Werbeeinnahmen (advertising revenues) are often combined with verbs that describe financial development. Typical phrases are 'Werbeeinnahmen erzielen/generieren' (to earn/generate advertising revenue), 'Werbeeinnahmen steigern' (to increase advertising revenue), or 'sinkende/steigende Werbeeinnahmen' (falling/rising advertising revenues).
Das Magazin versucht, durch neue Formate mehr Werbeeinnahmen zu generieren.
The magazine is trying to generate more advertising revenue through new formats.
profit / prize
'der Gewinn' and 'die Werbeeinnahme' both have to do with money that a company receives. 'die Werbeeinnahme' means money that comes in through advertising, for example on a website, in an app, or in a newspaper. The word is usually used in the plural as 'Werbeeinnahmen'. 'der Gewinn', on the other hand, is the money left over after all costs have been paid. The words can be confused because advertising revenue can increase profit. But advertising revenue is only one source of income, not automatically profit.
Bei vielen kostenlosen Apps sind Werbeeinnahmen die wichtigste Geldquelle.
For many free apps, advertising revenue is the most important source of money.
Der Gewinn der Zeitung sank, weil Papier und Druck teurer wurden.
The newspaper's profit fell because paper and printing became more expensive.