target group
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target group
The specific group of people that a marketing measure, product, or service is intended to address in a targeted way.
Dieses neue Smartphone richtet sich an die Zielgruppe der jungen, technikbegeisterten Menschen.
This new smartphone is aimed at the target group of young, tech-savvy people.
The word is made up of 'Ziel' (target/goal) and 'Gruppe' (group). So it literally describes the group of people you have as the target for a particular action.
Das Marketing muss die Zielgruppe genau analysieren.
Marketing has to analyze the target group precisely.
Common verbs used with 'Zielgruppe' (target group) are 'ansprechen' (to address/appeal to), 'erreichen' (to reach), 'definieren' (to define), and 'analysieren' (to analyze).
Mit dieser Werbung wollen wir eine jüngere Zielgruppe ansprechen.
With this advertising, we want to appeal to a younger target group.
A very typical construction is 'sich an eine Zielgruppe richten' (to be aimed at a target group). Here, 'an' is always used with the accusative.
Das Produkt richtet sich an eine kaufkräftige Zielgruppe.
The product is aimed at a target group with strong purchasing power.
This word comes from the specialized language of marketing, business, and the media. It is used less often in normal everyday language.
Für den Erfolg eines Produkts ist die genaue Kenntnis der Zielgruppe entscheidend.
Precise knowledge of the target group is crucial for the success of a product.
audience
'das Publikum' and 'die Zielgruppe' can both refer to a group of people that something is aimed at. 'Publikum' is often used for people who watch or listen at an event. It can also refer to the people that a medium or product is meant to reach. 'Zielgruppe' is more precise when you are planning who you want to deliberately address with advertising, a product, or an offer. The words can be confused because both sometimes talk about potential recipients. However, 'Publikum' sounds more like spectators, listeners, or users, while 'Zielgruppe' sounds more like planning and marketing.
Für die neue Lern-App sind Jugendliche die wichtigste Zielgruppe.
For the new learning app, teenagers are the most important target group.
Nach dem Konzert klatschte das Publikum mehrere Minuten lang.
After the concert, the audience applauded for several minutes.