target group
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target group
The specific group of people that a marketing measure, product, or service is intended to address in a targeted way.
Dieses neue Smartphone richtet sich an die Zielgruppe der jungen, technikbegeisterten Menschen.
This new smartphone is aimed at the target group of young, tech-savvy people.
The word is made up of 'Ziel' (target/goal) and 'Gruppe' (group). So it literally describes the group of people you have as the target for a particular action.
Das Marketing muss die Zielgruppe genau analysieren.
Marketing has to analyze the target group precisely.
Common verbs used with 'Zielgruppe' (target group) are 'ansprechen' (to address/appeal to), 'erreichen' (to reach), 'definieren' (to define), and 'analysieren' (to analyze).
Mit dieser Werbung wollen wir eine jüngere Zielgruppe ansprechen.
With this advertising, we want to appeal to a younger target group.
A very typical construction is 'sich an eine Zielgruppe richten' (to be aimed at a target group). Here, 'an' is always used with the accusative.
Das Produkt richtet sich an eine kaufkräftige Zielgruppe.
The product is aimed at a target group with strong purchasing power.
This word comes from the specialized language of marketing, business, and the media. It is used less often in normal everyday language.
Für den Erfolg eines Produkts ist die genaue Kenntnis der Zielgruppe entscheidend.
Precise knowledge of the target group is crucial for the success of a product.
audience
Both words can refer to the people a medium or product is intended to reach. „Publikum“ emphasizes these people as readers, viewers, or consumers, while „Zielgruppe“ refers to the deliberately defined group in a plan or marketing initiative. Use „Publikum“ for the actual recipients and „Zielgruppe“ for strategic targeting.
Die Zielgruppe des Podcasts ist eine bestimmte Gruppe junger Berufstätiger.
The podcast's target audience is a specific group of young professionals.
Das Publikum des Podcasts hört jede neue Folge aufmerksam.
The podcast's audience listens attentively to every new episode.
