account
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account
A personal user account for an online service, website, or software, protected by a username and password.
Ich kann mich nicht einloggen, weil ich das Passwort für meinen Account vergessen habe.
I can't log in because I forgot the password for my account.
account
In business, a customer or client that is managed by a company or agency.
Als Key-Account-Managerin ist sie für die drei größten Accounts der Firma zuständig.
As a key account manager, she is responsible for the company's three largest accounts.
'Account' is a modern word borrowed directly from English. It is used mainly in digital and business contexts and is pronounced similarly to English.
Für fast jeden Onlineshop braucht man heute einen eigenen Account.
Nowadays you need your own account for almost every online shop.
In connection with online accounts, the verbs 'erstellen' (to create), 'anlegen' (to set up), 'löschen' (to delete), or 'sperren' (to block/suspend) are often used. You can also 'einloggen' (log in) to your account.
Ich muss für die neue App erst einen Account erstellen.
I first have to create an account for the new app.
In business, especially in sales and marketing, an 'Account' refers to a customer or client. A typical job title is 'Key-Account-Manager' (key account manager), who manages the most important customers.
Unsere Agentur hat einen neuen großen Account gewonnen.
Our agency has won a large new account.
customer
Kunde generally refers to a person or organization that buys a product or service. In business, Account can refer to the same customer, but it emphasizes an ongoing business relationship being managed and belongs to sales or agency language. Outside this professional context, Kunde is the better choice.
Im Vertriebsmeeting wird die Firma als wichtiger Account unserer Agentur besprochen.
At the sales meeting, the company is discussed as an important account for our agency.
Die Firma ist seit fünf Jahren Kunde unserer Agentur.
The company has been a customer of our agency for five years.
