analytics
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analysis
A scientific field concerned with the systematic examination and analysis of data, substances, or structures in order to gain information and identify connections. It is the basis for well-founded conclusions in many areas such as chemistry, business, or computer science.
In der chemischen Analytik werden Proben auf ihre genauen Bestandteile untersucht.
In chemical analysis, samples are examined for their exact components.
analytics
In a business context, the use of data, statistical methods, and quantitative analyses to gain business insights and support decisions. The English term 'Analytics' is also often used.
Die Marketingabteilung nutzt moderne Analytik, um das Kundenverhalten besser zu verstehen.
The marketing department uses modern analytics to better understand customer behavior.
'Analytik' (analytics/analysis) belongs to the word family of 'Analyse' (analysis) and 'analytisch' (analytical). The ending '-ik' often refers to a field or discipline, similar to 'Physik' (physics) or 'Technik' (technology/engineering).
Ein analytischer Geist ist für die Arbeit in der Analytik hilfreich.
An analytical mind is helpful for working in analytics.
The word 'Analytik' (analytics/analysis) is mainly used in technical and academic contexts. It sounds very formal and specific.
Der Konferenzvortrag handelte von den neuesten Methoden der Analytik.
The conference talk was about the latest methods in analysis.
To recognize the meaning, pay attention to the context. In connection with natural sciences such as 'Chemie' (chemistry), it refers to the scientific field. In connection with 'Daten' (data) or 'Marketing' (marketing), it refers to business data analytics.
Die forensische Analytik half bei der Aufklärung des Falls.
Forensic analysis helped solve the case.
In a business context, 'Analytik' (analytics) is often combined with verbs such as 'nutzen' (to use), 'einsetzen' (to employ/use), or 'anwenden' (to apply). It is about actively using data for business decisions.
Wir nutzen Analytik, um unsere Verkaufsprozesse zu optimieren.
We use analytics to optimize our sales processes.
analysis
An Analyse is a specific investigation or the result of one. Analytik, by contrast, refers to the scientific field or the methodological application used to examine data and other objects systematically. Use “Analyse” for an individual process and “Analytik” when you mean the approach or the field as a whole.
Die Analytik unterstützt das Unternehmen dabei, solche Verkaufstrends früh zu erkennen.
Analytics helps the company identify such sales trends at an early stage.
Die Analyse der Verkaufszahlen zeigte einen starken Anstieg im Sommer.
The analysis of the sales figures showed a sharp increase in the summer.
