to praise / tout
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to tout
To praise something or someone emphatically and often exaggeratedly in order to sell it, advertise it, or convince someone of it. The word often has a slightly negative connotation of pushy advertising.
Der Verkäufer auf dem Markt pries sein Gemüse lautstark als das frischeste der ganzen Stadt an.
The vendor at the market loudly touted his vegetables as the freshest in the whole city.
'Anpreisen' (to tout) is a separable verb. In a main clause, the prefix 'an' comes at the end. In subordinate clauses or in the infinitive with 'zu', the verb stays together.
Der Händler preist seine Ware laut an.
The merchant loudly touts his goods.
The word often has a slightly negative or skeptical undertone. It describes praise that seems exaggerated or not entirely sincere, usually in order to sell something.
Die Werbung preist das neue Waschmittel als Wundermittel an.
The advertisement touts the new detergent as a miracle product.
'Anpreisen' (to tout) almost always requires an accusative object. You always tout *something* or *someone*.
Auf dem Flyer wird der neue Kurs als einzigartig angepriesen.
On the flyer, the new course is touted as unique.
to praise
Preisen and anpreisen can both be used to praise a product in advertising. However, anpreisen places greater emphasis on offering something insistently or persuading people, and can sound pushy. Preisen is more suitable when the focus is on the product’s positive qualities without this pushy nuance.
Der Händler preist das neue Fahrrad lautstark als einmaliges Sonderangebot an.
The dealer loudly touts the new bicycle as a one-of-a-kind special offer.
Der Prospekt preist die hohe Qualität des neuen Fahrrads.
The brochure praises the high quality of the new bicycle.
