to apply / to advertise
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to apply for
To officially seek something, especially a job, a university place, or a contract, by expressing one's qualifications and interest.
Sie hat sich auf die Stelle als Projektmanagerin beworben.
She applied for the position as project manager.
The verb 'bewerben' (to apply/advertise) is inseparable. The prefix 'be-' stays firmly attached to the verb stem 'werben' in all sentence forms and tenses.
Er bewirbt das neue Getränk sehr erfolgreich.
He is advertising the new drink very successfully.
The use with or without a reflexive pronoun ('sich') changes the meaning completely. 'Sich bewerben' means to apply for a position, while 'etwas bewerben' means to advertise a product.
Ich bewerbe mich um ein Praktikum in Berlin.
I am applying for an internship in Berlin.
When applying for a job, you use the prepositions 'auf' or 'um' with the accusative. 'Auf' is typically used for a specific advertised position; 'um' is more general.
Er hat sich auf die Anzeige in der Zeitung beworben.
He applied for the ad in the newspaper.
In the meaning of 'Werbung machen' (to advertise), 'bewerben' is used transitively. Typical objects are 'ein Produkt' (a product), 'eine Dienstleistung' (a service), or 'eine Veranstaltung' (an event).
Ein berühmter Sportler bewirbt die neue Kollektion.
A famous athlete is advertising the new collection.
When a city, an organization, or a country 'um etwas bewirbt' (bids for something), it is usually about being allowed to host a major event such as the Olympic Games or a World's Fair.
München hat sich um die Olympischen Winterspiele beworben.
Munich bid for the Olympic Winter Games.
to announce
'ankündigen' and 'bewerben' can both have to do with making information public. 'ankündigen' is used when you say that something will happen in the future, for example an appointment, a change, or an event. Here, 'bewerben' means to advertise something so that people become interested. So you can announce an event by stating the date. You advertise it when you present it attractively and want to attract more visitors.
Die Firma bewirbt das neue Produkt mit Plakaten in der ganzen Stadt.
The company is advertising the new product with posters all over the city.
Wir kündigen die neuen Öffnungszeiten morgen auf der Webseite an.
We will announce the new opening hours on the website tomorrow.