existing customer
der Bestandskunde, die Bestandskunden
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existing customer
A customer who already has a business relationship with a company and has previously bought something or used a service from it.
Der Bestandskunde erhält für seine langjährige Treue einen Rabatt.
The existing customer receives a discount as a reward for their long-standing loyalty.
| gender | masculine der |
|---|---|
| plural | die Bestandskunden |
| genitive | des Bestandskunden |
| singular | plural | |
|---|---|---|
| nominative | der Bestandskunde | die Bestandskunden |
| accusative | den Bestandskunden | die Bestandskunden |
| dative | dem Bestandskunden | den Bestandskunden |
| genitive | des Bestandskunden | der Bestandskunden |
The article changes with the case; it is shown in colour.
'Bestandskunde' (existing customer) consists of 'Bestand' (existing customer base), a linking 's', and 'Kunde' (customer). Here, 'Bestand' refers to the group of customers a company already has.
Das Unternehmen betreut seine Bestandskunden seit vielen Jahren.
The company has been looking after its existing customers for many years.
'Bestandskunde' (existing customer) is particularly common in business language, for example in advertising, contracts, and customer service. Companies often use the word when explaining conditions for specific customer groups.
Dieses Angebot gilt ausschließlich für Bestandskunden.
This offer is exclusively available to existing customers.
Common collocations include 'Bestandskunden betreuen' (to look after existing customers), 'Bestandskunden binden' (to retain existing customers), and 'Bestandskunden einen Rabatt gewähren' (to grant existing customers a discount). Retaining customers means maintaining the business relationship over the long term.
Mit einem persönlichen Service möchte die Firma ihre Bestandskunden langfristig binden.
The company wants to retain its existing customers over the long term with personalized service.
