German NOUN B1 Rank 2644

der Botschafter

ambassador

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Botschafter vs Vertreter

representative / substitute

A Vertreter acts on behalf of a person, group, or company in a factual, businesslike role. A Botschafter can also represent a brand or idea, but is especially meant to promote it publicly and make it known. Botschafter is therefore a better fit for a promotional figure who embodies a brand or idea.

Visual example for Vertreter
Botschafter

Ein bekannter Sportler wirbt als Botschafter der Firma für ihre neue Marke.

A well-known athlete promotes the company's new brand as its ambassador.

Vertreter

Ein Vertreter der Firma erklärt den Kunden die neuen Vertragsbedingungen.

A company representative explains the new contract terms to the customers.

Open full word page: Vertreter

In real life

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