industry
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industry
A specific sector of the economy or area of business in which companies with similar products or services operate.
Er arbeitet seit über zwanzig Jahren in der Automobilbranche.
He has been working in the automotive industry for over twenty years.
The word 'Branche' comes from French, where 'branche' means 'branch'. So a 'Branche' is, figuratively speaking, a 'branch' of the economy.
Die Baubranche ist ein wichtiger Zweig der deutschen Wirtschaft.
The construction industry is an important branch of the German economy.
'Branche' is very often used as the second part of compound nouns to name an economic sector. Common examples are 'Automobilbranche' (automotive industry), 'IT-Branche' (IT industry), 'Tourismusbranche' (tourism industry), or 'Finanzbranche' (financial sector).
Sie hat einen Job in der Modebranche gefunden.
She found a job in the fashion industry.
When talking about working or being active in an economic sector, the preposition 'in' with the dative is almost always used. Typical phrases are 'in der Branche arbeiten' (to work in the industry) or 'sich in der Branche auskennen' (to know one's way around the industry).
Mein Bruder arbeitet schon seit zehn Jahren in der Baubranche.
My brother has been working in the construction industry for ten years.
area / field
'Bereich' and 'Branche' can both have to do with work and the economy. However, 'Bereich' is much more general: it can be a subject area, a field, or a part of a company. 'Branche' more specifically means an industry, that is, companies with similar products or services, such as tourism or construction. The words are confused when talking about jobs and work. If you are talking about a whole economic sector, use 'Branche'. If you only mean a topic or a department, 'Bereich' fits better.
Mehmet arbeitet in der IT-Branche, aber seine Schwester ist im Tourismus tätig.
Mehmet works in the IT industry, but his sister works in tourism.
Im Bereich Marketing braucht man gute Ideen und klare Texte.
In the field of marketing, you need good ideas and clear writing.