branding
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branding
In marketing, the process of building a brand with a unique name, design, and clear identity and positioning it in the market. The goal is to establish a certain image in consumers' minds.
Ein gutes Branding ist entscheidend für den Erfolg eines neuen Produkts.
Good branding is crucial for the success of a new product.
branding
The marking of livestock, especially cattle, with a hot iron (brand) to identify the owner. This procedure is also called branding.
Das Branding der Kälber findet jedes Frühjahr auf der Ranch statt.
The branding of the calves takes place every spring on the ranch.
'Branding' is a word from English. Like many English words that end in '-ing' and describe an action, it is neuter in German: 'das Branding'.
Die Firma investiert viel Geld in ihr neues Branding.
The company is investing a lot of money in its new branding.
You can recognize the meaning from the context. If it is about marketing, advertising, logos, or products, it refers to brand development. If it is about agriculture, cattle, farms, or animals, it refers to marking with a brand.
Das Branding der neuen Limonade zielt auf junge Leute ab.
The branding of the new lemonade is aimed at young people.
In a marketing context, 'Branding' is often combined with verbs like 'entwickeln' (to develop), 'aufbauen' (to build), or 'stärken' (to strengthen). Compounds such as 'Branding-Strategie' (branding strategy) or 'Branding-Agentur' (branding agency) are also common.
Eine gute Branding-Strategie ist für den langfristigen Erfolg wichtig.
A good branding strategy is important for long-term success.
The meaning 'Tier markieren' (to mark an animal) is connected to the German word 'der Brand' (fire). The marking is done with a hot iron, a so-called 'Brandzeichen' (brand).
Jede Ranch verwendet ihr eigenes Zeichen für das Branding.
Each ranch uses its own mark for branding.
