description
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description
A descriptive text used in certain technical or marketing contexts, e.g. as a product description in e-commerce or as a meta description for a website. It is an Anglicism for 'Beschreibung' (description).
Für eine gute Platzierung bei Google musst du eine aussagekräftige Description für die Seite verfassen.
For a good ranking on Google, you need to write a meaningful description for the page.
'Description' is an Anglicism used as a technical term in areas such as online marketing, SEO (search engine optimization), and e-commerce. In general usage, the word is uncommon.
Eine gute Description unter dem Suchergebnis erhöht die Klickrate.
A good description under the search result increases the click-through rate.
In technical contexts, the word is often combined into fixed terms. The best known are 'Meta-Description' (for search engines) and 'Product Description' (in online shops).
Die Meta-Description sollte die wichtigsten Keywords enthalten.
The meta description should contain the most important keywords.
Common verbs used with 'Description' describe technical or editorial activities. These include 'eine Description verfassen' (to write a description), 'optimieren' (to optimize), 'anpassen' (to adjust), or 'eingeben' (to enter).
Für jedes Produkt müssen wir eine einzigartige Description verfassen.
We have to write a unique description for every product.
presentation / portrayal
'Darstellung' and 'Description' can both have to do with something being described or presented. 'Darstellung' is a normal German word and fits in many situations, for example with reports, charts, or presentations. 'Description' is an Anglicism and is used mainly in technical or marketing contexts, such as product texts or websites. In everyday language, 'Description' often sounds unnecessarily English. When speaking German in general, 'Darstellung' or 'Beschreibung' is usually more natural. 'Description' fits better when it really refers to this specific type of text in the online or marketing field.
Die Description des Produkts muss kurz sein und wichtige Suchwörter enthalten.
The product description has to be short and include important keywords.
Die Darstellung der Vorteile ist in der Broschüre sehr übersichtlich.
The presentation of the advantages is very clear in the brochure.