effective
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effective
Effective; in such a way that an action or measure achieves the desired goal or result.
Die neue Werbekampagne war sehr effektiv und steigerte den Umsatz deutlich.
The new advertising campaign was very effective and significantly increased sales.
In its main meaning, 'wirksam' (effective), 'effektiv' describes things that achieve a goal. Typical combinations are 'eine effektive Methode' (an effective method), 'eine effektive Lösung' (an effective solution), 'eine effektive Maßnahme' (an effective measure), or 'effektive Hilfe' (effective help).
Wir brauchen eine effektive Lösung für dieses Problem.
We need an effective solution to this problem.
'Effektiv' can also be used as an adverb to modify a verb. It then means 'in an effective way'.
Mit dieser Software können Sie viel effektiver arbeiten.
With this software, you can work much more effectively.
The meaning 'tatsächlich' (actual) or 'real' is a technical meaning. You can recognize it from the context, which usually has to do with finance or economics. Typical nearby words are 'Zins' (interest), 'Gehalt' (salary), 'Kosten' (costs), or 'Preis' (price).
Der nominelle Lohn ist gestiegen, aber der effektive Lohn ist gesunken.
Nominal wages have risen, but effective wages have fallen.
In the meaning 'tatsächlich' (actual), 'effektiv' is used almost exclusively in the technical language of business and finance. In everyday language, this meaning is very rare.
Achten Sie beim Kreditvergleich immer auf den effektiven Jahreszins.
When comparing loans, always pay attention to the effective annual interest rate.
really
'wirklich' and 'effektiv' can both express that something is actually the case and not just true on paper. 'wirklich' is the normal everyday word and is very broad: it works for feelings, events, qualities, or confirmations. 'effektiv' in this meaning is used more in factual contexts, especially when talking about real values, amounts, or results in contrast to an official or stated value. Important: 'effektiv' often also means 'effective' in the sense of 'working well'. In that case, it is not simply a replacement for 'wirklich'.
Nach allen Abzügen bleibt ein effektiver Gewinn von 800 Euro.
After all deductions, an effective profit of 800 euros remains.
Frau Yilmaz war nach dem langen Gespräch wirklich erleichtert.
Ms. Yilmaz was really relieved after the long conversation.