effective
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effective
Describes something that has a strong and intended impact or a large effect. It is a synonym for 'effektiv' (effective) or 'wirksam' (effective).
Die neue Werbekampagne war sehr wirkungsvoll und steigerte die Verkaufszahlen deutlich.
The new advertising campaign was very effective and significantly increased sales figures.
The word is made up of 'Wirkung' (effect), the linking -s, and '-voll' (-ful). So it literally means 'full of effect'.
Die Rede des Präsidenten war sehr wirkungsvoll.
The president's speech was very effective.
'Wirkungsvoll' (effective/effectively) can stand not only as an adjective before a noun, but also as an adverb to describe a verb. It then answers the question 'Wie?' (How?).
Sie hat ihre Argumente wirkungsvoll präsentiert.
She presented her arguments effectively.
'Wirkungsvoll' (effective) often describes abstract concepts or actions. Typical combinations are: 'eine wirkungsvolle Methode' (an effective method), 'eine wirkungsvolle Maßnahme' (an effective measure), or 'eine wirkungsvolle Strategie' (an effective strategy).
Wir brauchen wirkungsvolle Maßnahmen gegen die Luftverschmutzung.
We need effective measures against air pollution.
The word 'wirkungsvoll' (effective) belongs more to written language or a more formal style. It often sounds more professional and analytical.
Die Studie schlägt mehrere wirkungsvolle Lösungsansätze vor.
The study proposes several effective approaches to solving the problem.
effective
Effektiv and wirkungsvoll can both describe a successful measure. Effektiv primarily emphasizes that the desired goal is achieved; wirkungsvoll places greater emphasis on the measure having a clear or strong impact. Depending on the perspective, either word may fit.
Die Kampagne war wirkungsvoll und bewegte viele Menschen zu einer Spende.
The campaign was impactful and moved many people to make a donation.
Die Kampagne war effektiv und erreichte das geplante Spendenziel.
The campaign was effective and reached its planned fundraising goal.
