effective
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effective
Describes something that has a strong and intended impact or a large effect. It is a synonym for 'effektiv' (effective) or 'wirksam' (effective).
Die neue Werbekampagne war sehr wirkungsvoll und steigerte die Verkaufszahlen deutlich.
The new advertising campaign was very effective and significantly increased sales figures.
The word is made up of 'Wirkung' (effect), the linking -s, and '-voll' (-ful). So it literally means 'full of effect'.
Die Rede des Präsidenten war sehr wirkungsvoll.
The president's speech was very effective.
'Wirkungsvoll' (effective/effectively) can stand not only as an adjective before a noun, but also as an adverb to describe a verb. It then answers the question 'Wie?' (How?).
Sie hat ihre Argumente wirkungsvoll präsentiert.
She presented her arguments effectively.
'Wirkungsvoll' (effective) often describes abstract concepts or actions. Typical combinations are: 'eine wirkungsvolle Methode' (an effective method), 'eine wirkungsvolle Maßnahme' (an effective measure), or 'eine wirkungsvolle Strategie' (an effective strategy).
Wir brauchen wirkungsvolle Maßnahmen gegen die Luftverschmutzung.
We need effective measures against air pollution.
The word 'wirkungsvoll' (effective) belongs more to written language or a more formal style. It often sounds more professional and analytical.
Die Studie schlägt mehrere wirkungsvolle Lösungsansätze vor.
The study proposes several effective approaches to solving the problem.
impressive
'beeindruckend' and 'wirkungsvoll' both have to do with a strong effect, but they do not mean the same thing. Use 'beeindruckend' when something causes admiration or respect, for example an achievement, an image, or a building. Use 'wirkungsvoll' when something has a desired effect and works well, for example a method, a medication, or an advertisement. Learners may confuse the words because both talk about an effect. The important point is: 'beeindruckend' says how something affects us; 'wirkungsvoll' says that something achieves a goal.
Im Büro nutzt mein Kollege eine wirkungsvolle Methode, um lange Besprechungen zu verkürzen.
At the office, my colleague uses an effective method to shorten long meetings.
Die Ausstellung ist beeindruckend, weil die Bilder so groß und lebendig sind.
The exhibition is impressive because the pictures are so large and vivid.