end customer
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end customer
The person or organization that buys a product or service for its own use and not in order to resell it. The end customer is at the end of the distribution chain.
Unsere Firma verkauft ihre Software direkt an den Endkunden, ohne Zwischenhändler.
Our company sells its software directly to the end customer, without intermediaries.
'Endkunde' (end customer) is a compound of 'Ende' (end) and 'Kunde' (customer). The term refers to the customer who is at the 'end' of the distribution chain and uses the product themselves instead of reselling it.
Der empfohlene Verkaufspreis für den Endkunden liegt bei 99 Euro.
The recommended retail price for the end customer is 99 euros.
'Endkunde' (end customer) is a term from business and commerce. It is used to distinguish the final consumer from other business partners such as wholesalers or intermediaries.
Unsere Marketingstrategie richtet sich direkt an den Endkunden.
Our marketing strategy is aimed directly at the end customer.
The word is often used in the context of prices, distribution, and service. Typical formulations are 'der Preis für den Endkunden' (the price for the end customer), 'direkt an den Endkunden verkaufen' (to sell directly to the end customer), or 'Support für Endkunden anbieten' (to offer support for end customers).
Wir bieten technischen Support nur für unsere Endkunden an, nicht für Händler.
We offer technical support only for our end customers, not for dealers.
customer
'Kunde' and 'Endkunde' can both refer to someone who buys something or uses a service. 'Kunde' is the general term. A customer can also be a dealer or a company that resells something. 'Endkunde', on the other hand, means the final person or organization in the sales chain that buys the product for its own use. The words can be confused because an end customer is always also a customer. When the distribution chain is important, 'Endkunde' is more precise.
Für das Projekt vergleichen wir nicht die Händler, sondern die Endkunden.
For the project, we are comparing not the dealers, but the end customers.
Heute besucht Alina einen Kunden, um das neue Angebot zu erklären.
Today Alina is visiting a customer to explain the new offer.