end customer
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end customer
The person or organization that buys a product or service for its own use and not in order to resell it. The end customer is at the end of the distribution chain.
Unsere Firma verkauft ihre Software direkt an den Endkunden, ohne Zwischenhändler.
Our company sells its software directly to the end customer, without intermediaries.
'Endkunde' (end customer) is a compound of 'Ende' (end) and 'Kunde' (customer). The term refers to the customer who is at the 'end' of the distribution chain and uses the product themselves instead of reselling it.
Der empfohlene Verkaufspreis für den Endkunden liegt bei 99 Euro.
The recommended retail price for the end customer is 99 euros.
'Endkunde' (end customer) is a term from business and commerce. It is used to distinguish the final consumer from other business partners such as wholesalers or intermediaries.
Unsere Marketingstrategie richtet sich direkt an den Endkunden.
Our marketing strategy is aimed directly at the end customer.
The word is often used in the context of prices, distribution, and service. Typical formulations are 'der Preis für den Endkunden' (the price for the end customer), 'direkt an den Endkunden verkaufen' (to sell directly to the end customer), or 'Support für Endkunden anbieten' (to offer support for end customers).
Wir bieten technischen Support nur für unsere Endkunden an, nicht für Händler.
We offer technical support only for our end customers, not for dealers.
customer
Kunde generally means a person or organization that buys something or uses a service. Endkunde is more specific: this person or organization buys for their own use and is at the end of the distribution chain, rather than reselling the product. In this case, Endkunde is the more precise term.
Der Endkunde kauft die Kaffeemaschine für seine eigene Küche und nicht zum Weiterverkauf.
The end customer buys the coffee machine for their own kitchen, not for resale.
Der Kunde kauft die Kaffeemaschine im Laden.
The customer buys the coffee machine at the store.
