establishment
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establishment
The process of setting up or implementing something (e.g., an institution, a brand, an idea) firmly and permanently so that it becomes generally accepted.
Die Etablierung des neuen Software-Systems in der Firma dauerte mehrere Monate.
The establishment of the new software system in the company took several months.
establishment
The founding of a company, practice, or other institution.
Nach seinem Studium plante er die Etablierung einer eigenen Anwaltskanzlei.
After his studies, he planned the establishment of his own law firm.
'Die Etablierung' (the establishment) is the noun from the verb 'etablieren' (to establish). The ending '-ung' turns the action of establishing into a process or the result of this process.
Wir beobachten die Etablierung neuer politischer Parteien.
We are observing the establishment of new political parties.
The noun 'Etablierung' (establishment) is very often used with a genitive object or the preposition 'von' (of) to specify what is being established. Both forms are correct.
Die Etablierung des Euro war ein wichtiger Schritt für Europa.
The establishment of the euro was an important step for Europe.
The word 'Etablierung' (establishment) belongs to formal language. It is often found in news reports, specialist texts, and official documents.
Der Artikel beschreibt die Etablierung des Internets in den 90er Jahren.
The article describes the establishment of the internet in the 1990s.
Since 'Etablierung' (establishment) describes a process, it is often combined with verbs that influence this process. Common verbs are 'vorantreiben' (to push forward), 'unterstützen' (to support), 'fördern' (to promote), or 'dauern' (to take/last).
Die Firma will die Etablierung ihrer Marke im Ausland vorantreiben.
The company wants to push forward the establishment of its brand abroad.
introduction / implementation / insertion
Both words can concern dealing with a new idea or brand. Die Einführung refers to the beginning, when something enters the market or comes into use, while die Etablierung emphasizes its lasting success and recognition. “Einführung” is more suitable for the launch, while “Etablierung” is more suitable for long-term success.
Die Etablierung der neuen Marke auf dem Markt dauerte mehrere Jahre.
Establishing the new brand in the market took several years.
Die Einführung der neuen Marke ist für den Herbst geplant.
The launch of the new brand is planned for the fall.
