conventional
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conventional
In keeping with tradition, habit, or the usual standard; conventional.
Im Supermarkt finden Sie Bioprodukte direkt neben dem herkömmlichen Obst und Gemüse.
In the supermarket, you’ll find organic products right next to conventional fruit and vegetables.
The adjective 'herkömmlich' (conventional) is derived from the verb 'herkommen' (to come from). It therefore describes something that has “come down” from the past and become established as a tradition or standard.
Dieses Rezept wird nach herkömmlicher Art zubereitet.
This recipe is prepared in the conventional way.
'Herkömmlich' (conventional) is often used to describe standard methods or products. Common combinations are 'herkömmliche Landwirtschaft' (conventional farming), 'herkömmliche Methoden' (conventional methods), or 'herkömmliche Energiequellen' (conventional energy sources).
Viele Bauern stellen von herkömmlicher Landwirtschaft auf Bio um.
Many farmers are switching from conventional farming to organic.
The word is very often used to create a contrast with something new, modern, or alternative. It frequently appears in contexts where 'Bio' (organic), 'modern' (modern), or 'erneuerbar' (renewable) is the alternative.
Im Vergleich zu erneuerbaren Energien hat die herkömmliche Stromerzeugung viele Nachteile.
Compared with renewable energy, conventional power generation has many disadvantages.
modern
'modern' and 'herkömmlich' often form a contrast between what is new and what is familiar. 'modern' fits when something is current, newly developed, or progressive. 'herkömmlich' describes something that people have known for a long time and that follows the usual way. 'herkömmlich' is not automatically bad; it can simply mean normal or tried and tested. This contrast is especially clear when you compare new technology or new methods with old standards.
Viele Kunden bezahlen immer noch mit herkömmlichen Bankkarten.
Many customers still pay with conventional bank cards.
Im Büro nutzen wir jetzt ein modernes Programm für die Planung.
In the office, we now use a modern program for planning.