individualization
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individualization
A sociological process in which the individual detaches from traditional social bonds and norms, and personal life planning and identity move to the foreground.
Die zunehmende Individualisierung der Gesellschaft führt zu neuen Formen des Zusammenlebens.
The increasing individualization of society is leading to new forms of living together.
customization
The adaptation of a product or service to the specific wishes of an individual customer.
Viele Autohersteller bieten einen hohen Grad an Individualisierung für ihre Fahrzeuge an.
Many car manufacturers offer a high degree of customization for their vehicles.
The word belongs to a family: the adjective is 'individuell' (individual), and the related verb is 'individualisieren' (to individualize/customize). The ending '-ung' turns the verb into a noun that describes the process or the result.
Jeder Mensch hat individuelle Bedürfnisse.
Every person has individual needs.
You can recognize the meaning from the context. If it is about 'Gesellschaft' (society), 'Lebensstile' (lifestyles), or 'soziale Prozesse' (social processes), the sociological meaning is intended. If the word appears in connection with 'Produkten' (products), 'Kunden' (customers), or 'Wünschen' (wishes), it is about adapting goods.
Die Individualisierung ist ein Merkmal moderner Gesellschaften.
Individualization is a feature of modern societies.
'Individualisierung' (individualization/customization) is a rather formal word that is often used in academia, especially sociology, in business, and in specialist texts.
Der Professor hielt einen Vortrag über die Folgen der Individualisierung.
The professor gave a lecture on the consequences of individualization.
In a sociological context, the word is often combined with adjectives such as 'zunehmend' (increasing), 'fortschreitend' (progressive/advancing), or 'wachsend' (growing) to emphasize its nature as a process.
Die fortschreitende Individualisierung verändert die Familienstrukturen.
Progressive individualization is changing family structures.
When it comes to products, people often speak of the 'Grad der Individualisierung' (degree of customization) or the 'Möglichkeiten zur Individualisierung' (possibilities for customization).
Dieses Software-Paket bietet einen hohen Grad an Individualisierung.
This software package offers a high degree of customization.
differentiation
In education, Differenzierung is appropriate when tasks or support are adapted to different performance groups and needs. Individualisierung focuses the adaptation more precisely on each individual learner. Individualized offerings can therefore be part of comprehensive Differenzierung.
Durch die Individualisierung erhält jeder Lernende eine Aufgabe nach seinem persönlichen Bedarf.
Through individualization, each learner receives a task suited to their personal needs.
Durch die Differenzierung erhalten die drei Leistungsgruppen unterschiedlich schwere Aufgaben.
Through differentiation, the three performance groups receive tasks of different levels of difficulty.
