influencer
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influencer
A person who uses their strong presence and reputation on social networks to influence opinions, trends, and purchasing decisions, often as part of marketing.
Als Influencerin verdient sie ihr Geld damit, auf Instagram für Kosmetikprodukte zu werben.
As an influencer, she earns her money by advertising cosmetic products on Instagram.
'Influencer' is an English loanword. It is directly related to the English verb 'to influence', which in German is 'beeinflussen'. So the root of the word is 'Einfluss' (influence).
Sein Einfluss in der Modewelt ist so groß, dass er als Influencer gilt.
His influence in the fashion world is so great that he is considered an influencer.
The word 'Influencer' (influencer) is firmly connected with the world of social media. It is almost always used in connection with platforms like Instagram, YouTube, or TikTok and topics like marketing and advertising.
Viele junge Leute träumen davon, ein erfolgreicher Influencer zu werden.
Many young people dream of becoming a successful influencer.
Common verbs used with 'Influencer' (influencer) are 'einem Influencer folgen' (to follow an influencer), 'als Influencer arbeiten' (to work as an influencer), or 'Produkte bewerben' (to promote products). The platform is often mentioned too, e.g. 'YouTube-Influencer' (YouTube influencer).
Ich folge mehreren Influencern, die über das Thema Nachhaltigkeit sprechen.
I follow several influencers who talk about sustainability.
YouTuber
A Youtuber and an Influencer can both be well-known people online. Youtuber mainly refers to someone who regularly publishes videos on YouTube; Influencer, on the other hand, emphasizes their effect on opinions, trends, or purchasing decisions. Use Youtuber for video production and Influencer for influence on social networks.
Der Influencer empfiehlt seinen Followern regelmäßig neue Reiseprodukte.
The influencer regularly recommends new travel products to their followers.
Der Youtuber veröffentlicht jeden Freitag ein neues Video über seine Reisen.
The YouTuber publishes a new video about their travels every Friday.
