online presence
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online presence
The entire presence of a person, company, or organization on the internet. This includes their own website as well as activities on social networks and other online platforms.
Ein professioneller Internetauftritt ist für moderne Unternehmen unerlässlich.
A professional online presence is essential for modern companies.
The word is made up of 'Internet' (internet) and 'Auftritt' (appearance/performance). An 'Auftritt' is a presentation or appearance, as with an actor on stage. So the 'Internetauftritt' (online presence) is the way someone presents themselves on the internet.
Die Firma hat ihren Internetauftritt komplett neu gestaltet.
The company has completely redesigned its online presence.
The term 'Internetauftritt' (online presence) is broader than just 'Website' (website). It includes all online activities, including profiles on social networks, a blog, or a YouTube channel.
Zum Internetauftritt des Künstlers gehören auch sein Instagram-Profil und sein Podcast.
The artist's online presence also includes his Instagram profile and his podcast.
Common verbs used in connection with 'Internetauftritt' (online presence) describe its creation and maintenance: 'einen Internetauftritt erstellen' (to create an online presence), 'gestalten' (to design), 'pflegen' (to maintain), or 'überarbeiten' (to revise).
Wir müssen unseren Internetauftritt dringend aktualisieren.
We urgently need to update our online presence.
website
'die Website' and 'der Internetauftritt' can often be used very similarly when talking about the online pages of a person, company, or organization. 'Website' especially refers to the specific presence under a domain. 'Internetauftritt' sounds a bit more formal and can also be understood more broadly, for example including social networks. In many everyday situations, however, you can use both words when talking about a company's online presence.
Der Internetauftritt des Museums wirkt modern und ist leicht zu bedienen.
The museum's online presence looks modern and is easy to use.
Die Website der Bäckerei zeigt alle Brotsorten und die aktuellen Preise.
The bakery's website shows all types of bread and the current prices.