online presence
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online presence
The overall representation of a person, company, or organization on the internet. This includes their own website, profiles on social networks, and other online activities.
Ein Unternehmen ohne professionelle Internetpräsenz ist heute kaum noch wettbewerbsfähig.
A company without a professional online presence is hardly competitive today.
This noun is a clear compound of 'Internet' (internet) and 'Präsenz' (presence). A 'Präsenz' is a presence or way of appearing. The word therefore literally means 'presence on the internet'.
Eine gute Internetpräsenz ist für Selbstständige sehr wichtig.
A good online presence is very important for self-employed people.
Common verbs used with 'Internetpräsenz' (online presence) describe its creation and maintenance. Typical phrases are: 'eine Internetpräsenz aufbauen' (to build an online presence), 'seine Internetpräsenz pflegen' (to maintain one's online presence), or 'die Internetpräsenz optimieren' (to optimize the online presence).
Die Firma hat viel Geld investiert, um ihre Internetpräsenz zu verbessern.
The company invested a lot of money to improve its online presence.
The term 'Internetpräsenz' (online presence) is broader than just a single website or homepage. It includes all online activities of a person or company, including profiles on social networks, blogs, and listings in directories.
Zu einer modernen Internetpräsenz gehören heute auch ein Instagram- und ein LinkedIn-Profil.
Today, a modern online presence also includes an Instagram and a LinkedIn profile.
website
'die Website' and 'die Internetpräsenz' are closely related because both describe how someone can be found on the internet. However, 'Website' mainly refers to the specific website with its individual pages. 'Internetpräsenz' is broader and sounds more formal. It can also include profiles on social networks or other online activities. If you are only talking about the pages under one web address, 'Website' fits better. If you mean the whole online presence, 'Internetpräsenz' is more precise.
Nach der Arbeit hat mein Bruder die Internetpräsenz seiner kleinen Firma verbessert.
After work, my brother improved his small company's online presence.
Am Abend schaut Erik auf der Website des Hotels nach freien Zimmern.
In the evening, Erik checks the hotel's website for available rooms.