web presence
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web presence
The entire presence of a person, company, or organization on the internet, usually consisting of one or more websites. The term is a synonym for website or homepage.
Die Firma hat ihren Webauftritt komplett neu gestaltet, um moderner zu wirken.
The company completely redesigned its web presence to look more modern.
The word is made up of 'Web' (from English, referring to the internet) and 'Auftritt' (appearance/presentation). An 'Auftritt' is a presentation or performance, as on a stage. So the term metaphorically describes one's presence on the internet as a public appearance.
Der neue Webauftritt des Museums ist sehr benutzerfreundlich.
The museum's new web presence is very user-friendly.
The term 'Webauftritt' (web presence) is often used in business or professional contexts. It emphasizes the entirety of a company's or organization's online presence, including all subpages and features.
Unsere Agentur ist auf die Erstellung professioneller Webauftritte spezialisiert.
Our agency specializes in creating professional web presences.
Common verbs used with 'Webauftritt' (web presence) are 'gestalten' (to design), 'erstellen' (to create), 'optimieren' (to optimize), 'modernisieren' (to modernize), and 'pflegen' (to maintain). Typical adjectives are 'professionell' (professional), 'modern' (modern), or 'ansprechend' (appealing).
Es ist wichtig, den Webauftritt regelmäßig zu pflegen.
It is important to maintain the web presence regularly.
website
'die Website' and 'der Webauftritt' often refer to very similar things: a presence on the internet. 'Website' is very common in everyday language and usually means the pages under one internet address. 'Webauftritt' sounds a little more formal and is especially suitable for companies, associations, or people when you mean their whole presentation on the internet. In many situations, you can use both words, but 'Website' usually sounds simpler and more natural.
Der neue Webauftritt des Vereins wirkt viel moderner als früher.
The association's new web presence looks much more modern than before.
Auf der Website der Firma findest du die aktuellen Öffnungszeiten.
You can find the current opening hours on the company's website.