web presence
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web presence
The entire presence of a person, company, or organization on the internet, usually consisting of one or more websites. The term is a synonym for website or homepage.
Die Firma hat ihren Webauftritt komplett neu gestaltet, um moderner zu wirken.
The company completely redesigned its web presence to look more modern.
The word is made up of 'Web' (from English, referring to the internet) and 'Auftritt' (appearance/presentation). An 'Auftritt' is a presentation or performance, as on a stage. So the term metaphorically describes one's presence on the internet as a public appearance.
Der neue Webauftritt des Museums ist sehr benutzerfreundlich.
The museum's new web presence is very user-friendly.
The term 'Webauftritt' (web presence) is often used in business or professional contexts. It emphasizes the entirety of a company's or organization's online presence, including all subpages and features.
Unsere Agentur ist auf die Erstellung professioneller Webauftritte spezialisiert.
Our agency specializes in creating professional web presences.
Common verbs used with 'Webauftritt' (web presence) are 'gestalten' (to design), 'erstellen' (to create), 'optimieren' (to optimize), 'modernisieren' (to modernize), and 'pflegen' (to maintain). Typical adjectives are 'professionell' (professional), 'modern' (modern), or 'ansprechend' (appealing).
Es ist wichtig, den Webauftritt regelmäßig zu pflegen.
It is important to maintain the web presence regularly.
website
Website refers more specifically to the content under a particular domain. Webauftritt emphasizes the entire online presence of a person or organization, which can consist of one or more websites. However, when only one individual website is meant, the two words are often used interchangeably.
Die Firma hat ihren gesamten Webauftritt mit mehreren neuen Websites erneuert.
The company has revamped its entire web presence with several new websites.
Die Firma hat die Inhalte ihrer Website unter der bisherigen Domain erneuert.
The company has updated the content of its website under the previous domain.
