
ködern
to bait
To attach bait to a fishing hook or in a trap in order to attract and catch an animal.
Der Angler köderte den Haken mit einem kleinen Fisch.
The angler baited the hook with a small fish.
to bait / lure
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to bait
To attach bait to a fishing hook or in a trap in order to attract and catch an animal.
Der Angler köderte den Haken mit einem kleinen Fisch.
The angler baited the hook with a small fish.

to lure
To attract someone with a tempting offer or promise, often with the intention of leading them into something or deceiving them.
Die Firma versucht, neue Mitarbeiter mit einem hohen Gehalt zu ködern.
The company is trying to lure new employees with a high salary.
The verb 'ködern' (to bait / lure) derives directly from the noun 'der Köder' (the bait). A Köder is something you use to attract animals or even people.
Mit Würmern als Köder kann man gut Fische fangen.
With worms as bait, you can catch fish well.
The verb 'ködern' (to bait / lure) is very often used with the preposition 'mit' (with) and the dative. The thing that serves as the lure is connected with 'mit'.
Er köderte die Maus mit einem Stück Käse.
He baited the mouse with a piece of cheese.
When you 'ködert' (lure) people, it almost always has a negative meaning. It implies that you are tempting someone into something negative or deceptive with an attractive offer.
Lass dich nicht von diesen leeren Versprechungen ködern.
Don't let yourself be lured in by these empty promises.
to lure / to curl
Both verbs describe an attractive offer that gets someone to do something. locken is usually neutral and describes the attraction; ködern presents the offer deliberately as bait and can therefore sound manipulative or disparaging. Use ködern especially when deception or an ulterior motive is implied.

Die Firma ködert Kunden mit einem Rabatt, verschweigt aber wichtige Kosten.
The company lures customers with a discount but conceals important costs.
Der Rabatt lockt viele Kunden dazu, das neue Produkt auszuprobieren.
The discount lures many customers into trying the new product.