German VERB B2 Rank 19906

ködern

to bait / lure

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Meanings

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confusable

ködern vs locken

to lure / to curl

Both verbs describe an attractive offer that gets someone to do something. locken is usually neutral and describes the attraction; ködern presents the offer deliberately as bait and can therefore sound manipulative or disparaging. Use ködern especially when deception or an ulterior motive is implied.

Visual example for locken
ködern

Die Firma ködert Kunden mit einem Rabatt, verschweigt aber wichtige Kosten.

The company lures customers with a discount but conceals important costs.

locken

Der Rabatt lockt viele Kunden dazu, das neue Produkt auszuprobieren.

The discount lures many customers into trying the new product.

Open full word page: locken

In real life

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