commercialization
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commercialization
The process by which something, such as an idea, art, a sport, or a festival, is increasingly oriented toward and marketed according to economic and profit-driven principles.
Viele kritisieren die fortschreitende Kommerzialisierung von Weihnachten.
Many people criticize the increasing commercialization of Christmas.
'Kommerzialisierung' (commercialization) belongs to a word family: the noun 'der Kommerz' (commerce) leads to the verb 'kommerzialisieren' (to commercialize something). The ending '-ung' turns it back into a noun that describes the process.
Viele befürchten, dass der Sport durch die hohen Summen vollständig kommerzialisiert wird.
Many fear that the sport will be completely commercialized because of the large sums of money involved.
To say what is being commercialized, German usually uses the genitive. So the structure is: 'die Kommerzialisierung + Genitiv' (the commercialization + genitive).
Die Kommerzialisierung des Fußballs ist ein kontroverses Thema.
The commercialization of football is a controversial topic.
Since this is a process, 'Kommerzialisierung' (commercialization) is often combined with adjectives that describe a development. Typical phrases are 'zunehmende' (increasing), 'fortschreitende' (advancing/ongoing), or 'starke' (strong) commercialization.
Die zunehmende Kommerzialisierung sozialer Medien wird oft kritisiert.
The increasing commercialization of social media is often criticized.
marketing
'Vermarktung' and 'Kommerzialisierung' can both have to do with something being sold or used commercially. 'Vermarktung' is usually neutral and refers to concrete measures for making a product, service, or brand known and selling it. 'Kommerzialisierung' describes more of a process: something becomes increasingly oriented toward money, profit, and the market, for example art, sport, or a festival. The words are easy to confuse because marketing can be part of commercialization. 'Vermarktung' fits better for products and strategies; 'Kommerzialisierung' fits better when describing a development critically or in general terms.
Viele Fans kritisieren die Kommerzialisierung des Fußballs.
Many fans criticize the commercialization of football.
Für die Vermarktung des Online-Kurses nutzt die Firma kurze Videos.
The company uses short videos for the marketing of the online course.