commercialization
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commercialization
The process by which something, such as an idea, art, a sport, or a festival, is increasingly oriented toward and marketed according to economic and profit-driven principles.
Viele kritisieren die fortschreitende Kommerzialisierung von Weihnachten.
Many people criticize the increasing commercialization of Christmas.
'Kommerzialisierung' (commercialization) belongs to a word family: the noun 'der Kommerz' (commerce) leads to the verb 'kommerzialisieren' (to commercialize something). The ending '-ung' turns it back into a noun that describes the process.
Viele befürchten, dass der Sport durch die hohen Summen vollständig kommerzialisiert wird.
Many fear that the sport will be completely commercialized because of the large sums of money involved.
To say what is being commercialized, German usually uses the genitive. So the structure is: 'die Kommerzialisierung + Genitiv' (the commercialization + genitive).
Die Kommerzialisierung des Fußballs ist ein kontroverses Thema.
The commercialization of football is a controversial topic.
Since this is a process, 'Kommerzialisierung' (commercialization) is often combined with adjectives that describe a development. Typical phrases are 'zunehmende' (increasing), 'fortschreitende' (advancing/ongoing), or 'starke' (strong) commercialization.
Die zunehmende Kommerzialisierung sozialer Medien wird oft kritisiert.
The increasing commercialization of social media is often criticized.
marketing
Both words can describe how something is used for a market and to generate income. Vermarktung mainly refers to specific activities such as advertising and sales; Kommerzialisierung refers to the broader process of increasingly orienting something toward profit and commercial principles. Use “Vermarktung” for individual activities and “Kommerzialisierung” for the overall development.
Die Kommerzialisierung des Spiels zeigt sich daran, dass immer mehr Angebote auf Gewinn ausgerichtet sind.
The commercialization of the game is evident in the fact that more and more offerings are geared toward profit.
Die Vermarktung des neuen Spiels beginnt mit Werbung in sozialen Medien.
Marketing for the new game begins with advertising on social media.
