marketing
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marketing
All activities and strategies aimed at making a product, service, or brand known on the market and selling it. This includes advertising, pricing, and distribution.
Für die erfolgreiche Vermarktung des neuen Produkts wurde eine große Werbekampagne gestartet.
A large advertising campaign was launched for the successful marketing of the new product.
'Vermarktung' (marketing) is derived from the verb 'vermarkten' (to market), which means 'to bring to market'. It consists of the prefix 'ver-', the noun 'Markt' (market), and the ending '-ung', which describes the process.
Die Firma will ihr neues Getränk weltweit vermarkten.
The company wants to market its new drink worldwide.
To say what is being marketed, you usually use the genitive or the preposition 'von' (of) with the dative. The genitive often sounds more formal.
Die Vermarktung des Films war ein großer Erfolg.
The marketing of the film was a great success.
Common adjectives are 'erfolgreich' (successful), 'professionell' (professional), or 'digital' (digital). Typical verbs are 'planen' (to plan), 'optimieren' (to optimize), or 'übernehmen' (to take over/handle).
Eine Agentur übernimmt die professionelle Vermarktung für uns.
An agency handles the professional marketing for us.
'Vermarktung' (marketing) is a central term in business and marketing. It describes the entire strategic process, not just the sale itself.
Im Studium haben wir viel über Strategien der Vermarktung gelernt.
In university, we learned a lot about marketing strategies.
advertising / ad
'die Werbung' and 'die Vermarktung' both have to do with selling products or services. 'Werbung' is one part of that: it draws people's attention to something through ads, posters, or commercials. 'Vermarktung' is broader and refers to the whole planning of how something comes onto the market and is sold. This also includes price, target audience, and distribution. The words can be confused because advertising is often very visible. Strictly speaking, advertising is only one tool of 'Vermarktung'.
Nach dem Test plant das Team die Vermarktung der neuen App.
After the test, the team plans the marketing of the new app.
Die Werbung im Radio macht viele Leute auf das neue Geschäft aufmerksam.
The radio advertising draws many people's attention to the new store.