marketing
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marketing
All activities and strategies aimed at making a product, service, or brand known on the market and selling it. This includes advertising, pricing, and distribution.
Für die erfolgreiche Vermarktung des neuen Produkts wurde eine große Werbekampagne gestartet.
A large advertising campaign was launched for the successful marketing of the new product.
'Vermarktung' (marketing) is derived from the verb 'vermarkten' (to market), which means 'to bring to market'. It consists of the prefix 'ver-', the noun 'Markt' (market), and the ending '-ung', which describes the process.
Die Firma will ihr neues Getränk weltweit vermarkten.
The company wants to market its new drink worldwide.
To say what is being marketed, you usually use the genitive or the preposition 'von' (of) with the dative. The genitive often sounds more formal.
Die Vermarktung des Films war ein großer Erfolg.
The marketing of the film was a great success.
Common adjectives are 'erfolgreich' (successful), 'professionell' (professional), or 'digital' (digital). Typical verbs are 'planen' (to plan), 'optimieren' (to optimize), or 'übernehmen' (to take over/handle).
Eine Agentur übernimmt die professionelle Vermarktung für uns.
An agency handles the professional marketing for us.
'Vermarktung' (marketing) is a central term in business and marketing. It describes the entire strategic process, not just the sale itself.
Im Studium haben wir viel über Strategien der Vermarktung gelernt.
In university, we learned a lot about marketing strategies.
marketing
Marketing refers to the entire strategic area concerned with making offerings known and promoting their sales. Vermarktung (marketing an offering) refers more to the specific activities used to position and sell a particular offering on the market. The two can overlap, but Vermarktung is usually directed at the offering in question.
Die Vermarktung des neuen Produkts beginnt mit einer gezielten Werbekampagne.
Marketing the new product begins with a targeted advertising campaign.
Das Marketing entwickelt die langfristige Strategie für alle Produkte des Unternehmens.
Marketing is developing the long-term strategy for all of the company's products.
