die Konversion
conversion
The change to another religion or worldview.
EXAMPLE
Seine Konversion zum Judentum erforderte ein langes Studium.
His conversion to Judaism required a long period of study.
die Konversion
conversion
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Meanings
die Konversion
conversion
The transformation of something into another form or for another purpose, especially with buildings, land, or in the economy.
EXAMPLE
Die Konversion des ehemaligen Militärgeländes in einen Stadtpark wird von den Bürgern begrüßt.
The conversion of the former military site into a city park is welcomed by the citizens.
die Konversion
conversion
In online marketing, the transformation of a prospect into a customer, for example through a purchase or a registration on a website.
EXAMPLE
Durch die Optimierung des Bestellprozesses konnten wir die Konversion deutlich steigern.
By optimizing the ordering process, we were able to increase conversion significantly.
Usage tips
Word family
'Konversion' (conversion) is the noun from the verb 'konvertieren' (to convert). The ending '-sion' is typical for nouns derived from verbs ending in '-tieren'. It describes the process or result of converting.
EXAMPLE
Er hat lange überlegt, bevor er zum Buddhismus konvertierte.
He thought about it for a long time before he converted to Buddhism.
Context clue
The meaning of 'Konversion' (conversion) becomes clear through context. Words like 'Religion' (religion) or 'Glaube' (faith) point to religious conversion. Terms like 'Gebäude' (building), 'Fläche' (area/land), or 'Industrie' (industry) indicate repurposing. In connection with 'Webseite' (website) or 'Kunde' (customer), the marketing meaning is intended.
EXAMPLE
Die Konversion seiner politischen Ansichten überraschte viele.
The conversion of his political views surprised many people.
Typical collocations
In a religious context, 'Konversion' (conversion) is often used with the preposition 'zu' (to) and the new religion: 'die Konversion zum Islam' (conversion to Islam). A typical verb used with it is 'vollziehen' (to carry out/undergo).
EXAMPLE
Ihre Familie akzeptierte ihre Konversion zu einem anderen Glauben.
Her family accepted her conversion to another faith.
Typical collocations
When converting land or buildings, people often speak of the 'Konversion von' (conversion of) something 'in' (into) something else. Common objects are 'Industriebrachen' (brownfield sites), 'Militärgelände' (military sites), or 'Gebäude' (buildings).
EXAMPLE
Die Konversion von Büroflächen in Wohnraum ist eine aktuelle städtische Herausforderung.
The conversion of office space into housing is a current urban challenge.
Marketing terminology
This meaning is specialized marketing terminology. Here the 'Konversionsrate' (conversion rate) is often used as a key metric. Typical verbs are 'steigern' (to increase), 'messen' (to measure), or 'optimieren' (to optimize).
EXAMPLE
Mit einem einfacheren Anmeldeformular konnten wir die Konversion um 20 Prozent steigern.
With a simpler registration form, we were able to increase conversion by 20 percent.
Compare with
Konversion vs Umwandlung
transformation
Umwandlung is the general term for a change in form, state, or use. Konversion can express the same idea, but in connection with buildings, land, and economic structures it has a specialized technical character. Umwandlung is suitable in everyday conversation, while Konversion is often used in the relevant technical context.
Konversion
Der Fachbericht beschreibt die Konversion des früheren Kasernengeländes in ein Wohngebiet.
The technical report describes the conversion of the former military barracks site into a residential area.
Umwandlung
Die Stadt plant die Umwandlung des früheren Kasernengeländes in ein Wohngebiet.
The city is planning to convert the former military barracks site into a residential area.
In real life
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