A measure of the extent to which a customer's expectations of a product or service are met or exceeded. It is an important key figure for a company's success.
example
Durch exzellenten Service und hohe Produktqualität strebt das Unternehmen eine maximale Kundenzufriedenheit an.
Through excellent service and high product quality, the company strives for maximum customer satisfaction.
Usage tips
Compound word
The word is made up of 'Kunden' (customers, plural of 'der Kunde') and 'Zufriedenheit' (satisfaction). So it literally describes customers' satisfaction with a product or service.
EXAMPLE
Eine hohe Kundenzufriedenheit ist unser oberstes Ziel.
High customer satisfaction is our top priority.
Register: business language
'Kundenzufriedenheit' (customer satisfaction) is a typical term from business and marketing language. It is used mainly in a business context.
EXAMPLE
Wir führen regelmäßig Umfragen zur Kundenzufriedenheit durch.
We regularly conduct customer satisfaction surveys.
Typical verbs
Since customer satisfaction is a goal for companies, it is often combined with verbs such as 'steigern' (to increase), 'erhöhen' (to raise), 'messen' (to measure), 'analysieren' (to analyze), or 'sicherstellen' (to ensure).
EXAMPLE
Mit dem neuen Service wollen wir die Kundenzufriedenheit weiter steigern.
With the new service, we want to further increase customer satisfaction.