to launch
Loading your saved state.
to launch
To deliberately and strategically bring something into the public eye or make it known in order to achieve a certain effect. This can be a product, a campaign, an idea, or even a rumor.
Die PR-Abteilung hat die Nachricht geschickt lanciert, um von den Problemen abzulenken.
The PR department cleverly launched the news in order to distract from the problems.
'Lancieren' (to launch) is a verb ending in '-ieren'. These verbs are always regular and form the past participle without 'ge-'. The correct form is therefore 'lanciert' (launched).
Das Unternehmen hat die neue Werbekampagne erfolgreich lanciert.
The company successfully launched the new advertising campaign.
This word belongs to elevated language and is used mainly in the fields of marketing, politics, and media. In normal everyday language, it is rather rare.
Die Regierung versuchte, eine Debatte über das neue Gesetz zu lancieren.
The government tried to launch a debate about the new law.
You typically launch abstract things in order to trigger a public reaction. Common combinations are: to launch a product, a campaign, a rumor, an idea, or a discussion.
Ein Konkurrent hat das Gerücht lanciert, um der Firma zu schaden.
A competitor launched the rumor in order to harm the company.
to start
For a campaign, both starten and lancieren can express its beginning. Starten initially only indicates that the campaign begins, while lancieren additionally emphasizes its targeted introduction to the public with a specific intended effect. Use starten for simply beginning something, and lancieren for a planned public launch.
Das Unternehmen lanciert die neue Kampagne mit einer Pressekonferenz.
The company is launching the new campaign with a press conference.
Das Unternehmen startet die neue Kampagne im Juni.
The company is starting the new campaign in June.
