grand opening
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grand opening
The act or event at which a new business, branch, or public institution is opened to the public for the first time.
Zur Neueröffnung des Buchladens gab es für die ersten hundert Kunden ein kleines Geschenk.
For the grand opening of the bookstore, the first hundred customers received a small gift.
The word is composed of 'neu' (new) and 'Eröffnung' (opening). An 'Eröffnung' is the act of opening, so the word literally describes the new opening of a business or institution.
Die Neueröffnung des Supermarktes lockte viele neugierige Kunden an.
The grand opening of the supermarket attracted many curious customers.
To refer to the event of the grand opening, the preposition 'zur' (zu der) is almost always used. This construction often appears at the beginning of the sentence.
Zur Neueröffnung der Galerie kamen viele bekannte Künstler.
Many well-known artists came for the grand opening of the gallery.
In connection with a grand opening, people often talk about 'feiern' (celebrating) it. 'Sonderangebote' (special offers) or 'Rabatte' (discounts) are also typical for this event.
Das Möbelhaus feiert seine Neueröffnung mit Rabatten von bis zu 50 Prozent.
The furniture store is celebrating its grand opening with discounts of up to 50 percent.
opening
For a new business, Eröffnung and Neueröffnung can both refer to the first time it becomes accessible to the public. Eröffnung is the general term for this beginning, while Neueröffnung explicitly highlights the new business, branch, or institution. Eröffnung fits a neutral statement; Neueröffnung fits the special announcement.
Zur Neueröffnung der neuen Filiale gibt es am Montag besondere Angebote.
There will be special offers on Monday to celebrate the grand opening of the new branch.
Die Eröffnung des neuen Geschäfts ist für den kommenden Montag geplant.
The opening of the new store is scheduled for next Monday.
